So you’re looking for some tips, tactics and strategies to market your videos online – smart move! It makes sense when you think about it… “what’s the point of having an awesome video if no one ever watches it?” You’re in luck, we’re uniquely qualified to help on this since: #1. Our parent company is […]

The Concept Melbourne based Ivory Coat Companion Goods is committed to providing natural dog care products made here in Australia. Their range includes dog food, treats, shampoos and conditioners. Their hypoallergenic grain-free foods not only support canine health, but provide financial assistance to Australian farmers. As you can see, Ivory Coat takes care of both […]

  The Concept First, let’s give you a bit of a background as to how we got started with this particular video project. A few months back, we held a promo called “What’s Your Business Pitch?”. The mechanics were very simple: we asked people to send us their best business pitches and then we held […]

    The Concept Even though the Armadale Eye Clinic has been servicing the Melbourne suburb of Armadale for quite some time, they wanted to make clinic more accessible to their patients. They were looking for an easy way to convey that their clinic offers eye care services for cataract, refractive, and retinal surgeries. And […]

  The Concept In 1993, immediately after graduating from the Laws College of Naturopathy in Melbourne, Joseph Ferraro a Naturopath and Registered Acupuncturist, started the Real Health clinic in Canterbury. His clinic combines Western herbal medicine, clinical nutrition, vitamin and mineral therapy, homeopathy, and laser acupuncture as an effective way treat patients. Like most businesses […]

The Concept Beauty & Hair Academy of Australia is one of Melbourne’s leading beauty colleges. As a nationally recognised training organisation, they boast numerous training awards for excellence. As many businesses desire nowadays, the academy wanted to enhance their online presence, so what better way to do that than a well-executed custom web video! They […]

As an SEO expert, nothing is more thrilling for me than to share to others things that can contribute to their business development. That is what I did at the recent WordCamp Melbourne 2013 conference. It is an event that brings together all WordPress enthusiasts and geeks from around the world. With the time allotted […]

  The Concept To communicate the effectiveness of Melbourne Listing Service’s services, Melbourne Video Production thought of getting one of MLS’ satisfied clients to speak about his experience with the company in front of a camera. Melbourne Listing Service arranged for the client to come in to give his candid testimonial about his experience with […]

    The Concept Dr. Tamsin Franklin has been a resident of Northcote for 3 years now. She recently established a private practice in her suburb after serving in other medical clinics in the metro area, including the prestigious Collins Street Medical Centre. To make the new clinic ‘Turn the Corner’ more accessible to the […]

Businesses are different in nature. This is why certain marketing strategies may work for one but not for the other. Taking note of this fact, our team thought of creating a web video in different styles which will suit the varied business marketing needs of our clients. We dubbed these styles as ‘Your Story’, ‘Raving […]

Looking for the best way to express something that you’re really passionate about? Perhaps, you have tried everything and yet everything else you’ve tried just fall short. Why don’t you take a chance on a custom web video? Our team at Melbourne Video Production helped one of our clients, Foodie Pooch, to succeed in such […]

Did you know that more and more businesses today are investing in their own product video production? This is because ecommerce specialists affirm that most successful purchases online are influenced by web videos. Consultants from Invodo even shared 57% of buyers feel confident about products with corresponding web videos. From the point of view of […]

Who says this is just a dream? Raul Oaida, a young tech genius in Romania recently realised that his is finally coming true when he reached out to a marketing genius here in Melbourne, named Steve Sammartino. He asked help to fund getting a spaceship done made of… you guessed it, Legos. Yes, one of […]

When I got married I planned to surprise my bride with something she would have never thought I would do: sing during the reception. And that’s exactly what I did. 🙂 Do you remember the Adam Sandler movie ‘The Wedding Singer’? At the last part of the film, he serenaded Drew Barrymore with the song […]

For most small businesses, one of the important types of marketing videos they should do is the About Us video. It is a short video basically telling the world who you are, what you do, how the business got started, and even how your product or service can help your customers. Take for example the […]

ICMI Custom Video Case Study   ICMI Speakers and Entertainers is arguably the top Speakers Bureau in Australia. Because of their respectable position within their niche, the company wanted to enhance their online presence and further catapult their credibility with a custom video; which is why they got in touch with Melbourne Video Production. After […]

As a business owner, you need to go beyond the four walls of your company. Even when it comes to sponsorship activities which is another means of marketing your biz. And that is exactly what we did at Melbourne Video Production when we became part sponsor of the Mars One Project. Mars One plans to […]

Making a video go viral online is like hitting a lottery jackpot for any business. Imagine at least 25% of Youtube’s one billion monthly users seeing your brand in a covert promotional method driving leads and customers to your website – that is the power of video marketing. This is the reason behind why marketers […]

You might have noticed our new video on our home page. Just play it and you will quickly find out more about the types of videos we do for our clients. You will also view snippets of the videos we did for clients and for our own business. Are you still on the fence whether […]

At this time when the popularity of YouTube is sky-high, it only makes sense that any small business should look into creating their own videos to get the attention of their customers. But I know it is not an easy thing to do especially if you know next to nothing about video production, more so […]

Sometimes it takes statistics to confirm what we knew all along. This is true in the case of web videos. We, at Melbourne Video Production, noticed an increased in the number of inquiries and clients getting our video marketing services days after comScore pointed out that almost 87% of internet users watch videos online. The comScore […]

The team at Melbourne Video Production has been waiting to share this for a while now! It’s a secret project we’ve been working on for the past 12 months. Here’s the short version: One Romanian super genius teenager 500,000 Lego pieces Some Aussie crowd funding And you know what you get? A full size Lego […]

After being disappointed with another production company’s results, Empower Wealth approached Melbourne Video Production for expert help. We not only assisted in achieving their goal, we met a very tight deadline with a custom video full of graphics and smooth editing. That’s a complete home run! The Concept The concept was simple: conveying their amazing […]

http://vimeo.com/74375093 For most employees, having personal endeavors supported by their boss can be as awkward as bumping into an old flame while plotting to rob a grocery store. Thanks to the generosity of the Melbourne Video Productions (MVP) owner David Jenyns, not all employees have to feel that way. David pledged financial support to one […]

Are you struggling with creating videos to help promote your business? Do you envy all those YouTube clips that have thousands of views? If you think the key to a successful web video production is a deep pocket for a budget, you are wrong. You don’t need to spend like a Hollywood producer to create […]

Split Test Your Google Advertising Campaigns.mp4 Did you enjoy this video? Want to implement split testing on your online advertising campaign? Find out more here. Video Transcript: What we also want to do, a couple of things from a testing and split testing perspective that I spoke about in the last session, like everything, you want to […]

Cutting Edge Local Business Marketing.mp4 Did you enjoy this video? Want to know some top small business internet marketing tips from an experienced St. Kilda video company? Visit this page today. Video Transcript: You can’t just put up a Twitter page and then let it sit there and hope that you’re going to get 100,000 followers overnight. […]

The Melbourne Video Production team was asked to create a clean, sharp and effective “Your Story” video for Melbourne Child Psychology’s practice. Effectively covering the wide range of supportive parental and child services available – and all within 3-minutes – was a challenge we were definitely up for! The Concept The main idea behind this […]

Why You Should Buy Domain Names.mp4 Did you enjoy this video? Want to know why you should have a personal domain name? Click here to find out more. Video Transcript: Pete: I just want to touch on the buying domain material. I think it is a wise move to be buying up business domains right now in your […]

What’s The Purpose Of Your Website.mp4   Did you enjoy this video? Want to know the real purpose of your website? Click here to find out more. 1 page = 1 purpose Video Transcript: The big thing which is going to be another message for the whole session today is that one page, one purpose. Every single page on your […]

Using 1800 Numbers In Your Business.mp4 Did you enjoy this video? Want some quick tips when it comes to marketing your small business? Check out this page today. Video Transcript: Question: I’ve been considering getting a 1300 or 1800 number because I currently use my mobile number which is working fine for me, people do ring it. […]

Split Testing Website Basics For Better Sales.mp4 Did you enjoy this video? Do you want to know how website split testing works? Go to this page today. Video Transcript: Why split test? Things like split testing: these websites are identical except for the red and green button. Having a red button increases conversions by 21%. Twenty-one percent more people who came […]

Simple Secrets To Buy A Dynamite Domain.mp4   Did you enjoy this video? Want to know the smart way to buy a business domain name? Click here to find out more. Video Transcript: The perfect domain name I suppose when I think of building a website, and you go back to, I talked about how I work with a client. […]

  Did you enjoy this video? Want to know how to do onpage optimization to promote your online business? Go to this link to find out more. Video Transcript: Easy as 1, 2, 3. 1st Tier Primary money phrase / domain The way that I’ll structure this, I’ll just draw it up really quickly. If we think of […]

Niche Marketing Strategies 101 Video.mp4 Did you enjoy this video? Want to know how strategic internet marketing works? Check this out and learn from an online marketing expert. Video Transcript: After we look at the products and services, shift to the target market. Like I said, get inside their head. I like to create a little bit […]

How To Start A Small Business Online.mp4 Did you enjoy this video? Want to know how to start a small business online? Click this link for more information. Video Transcript: Has anyone read ‘The One Minute Millionaire?‘ Did you enjoy it? An awesome book. In there, it tells a story about a guy in the 1980s, early ’90s, in […]

How To Setup An Adwords Campaign Using Geotargeting.mp4   Did you enjoy this video? Want to know how to setup adwords campaign? Click here to know more about it. Video Transcript: The first thing you can do is choose its locations. Unlike SEO general search results, not Google Local, just general search results, your listing will pretty much appear […]

  Did you enjoy this video? Want to know how to get targeted website traffic to maximize your advertising efforts? Click here to find out more. Video Transcript: Why Google AdWords? So just to reiterate. Why do AdWords? Firstly, you get to target people who are actively looking for your product and services. So unlike traditional media where you are hoping […]

  Did you enjoy this video? Want to know some quick tips on finding keywords to promote your small business? Click here to find out more. Video Transcript: But what you can do, to give you an idea, if I go to find keywords, I’m just going to add some keywords into this group as an example and give you […]

How To Improve Your Website Video.mp4   Did you enjoy this video? Want to know how professional web video in St. Kilda works for your small business? Visit this online resource for more details. Video Transcript: Hot seats. Your sites or competitors.’ Alright, let’s go and I want everyone else to put in their two cents in as well, […]

Free Keyword Research Strategies – A Must.mp4 Did you enjoy this video? Want to know more online keyword research tips straight from the expert? Click here for more details. Video Transcript: Understanding keyword targets. I just wanted to talk about keywords and how I do keyword selection. Understanding the keywords, I suppose there are two types of keywords that a lot of […]

  Did you enjoy this video? Want to know more about press release marketing? Click here for more information. Video Transcript: Two types of publicity. Now, when it comes to PR, there are two types of publicity that is available for you. I’m running through this quite quickly today because I want to get jam-packed as much as I can in here […]

Did you enjoy this video? Want to know how to run a successful business? It all starts with the business attitude that attracts success. Click here to find out more. Video Transcript: Pete: Good morning, everybody. My name is Pete Williams and for those of you who don’t know Dave, Dave Jenyns over there. Welcome to the Small […]

  Did you enjoy this video? Want to use a PR distribution service to help deliver your press releases? Visit this website for more details. Video Transcript: What am I going to do to get it out? So for distribution, the best two ways are e-mail or fax. There are a lot of services that can do […]

Did you enjoy this video? Do you want to get more information on managing time for your small business PR? Check out this website for details. Video Transcript: Question: Being a time-poor small business owner, I’m concerned because there is just this plethora of things that can be done. How do you work out what percentage of your time […]

Press Release Format – Making A Sales Letter.mp4 Did you enjoy this video? Want to know some effective ways in writing sales letter for your press releases? Click this link for more info. Video Transcript: Press release format. When it comes to a small business press release format, it’s basically a five-step format to write a press release. It’s […]

PR Content – Elevating Your Status.mp4 Did you enjoy this video? Want to learn more about top PR content ideas for your business?  Check out this website for details. Video Transcript: Being the content. This is the other side of the coin. Let me give you a bit of context. Being the content means you are going to be the […]

Business Testimonials Generate Sales Conversions.mp4 Did you enjoy this video? Want to score credible business testimonials to make your business the best in the industry?  Visit this website for more details. Video Transcript: Testimonials. I just want to talk about testimonials for a moment as well, to tie this thing together. What is the purpose of having testimonials on […]

Business Publicity – Focus On Traffic _ Conversions.mp4 Did you enjoy this video? Want to know more about traffic conversions and online publicity? Check out this online resource for more details. Two keys to any business. Let’s just go through a couple of things and we can delve in as deep as we can in these 45 minutes. Just […]

  Did you enjoy this video? Want to know how to set up an Adwords campaign for your small business? Click here to find out more. Video Transcript: So then let me move down to network devices. Let me explain it to you. Google has their search results page, which is the first box. So you want […]

Did you enjoy this video? Want to use target keywords to promote your business? Make sure to drop by this site for more details. Video Transcript: Now keywords, this is where you throw in the actual keywords you want to target for this particular group. Hopefully, as Dave mentioned before, you’ve done all this keyword research tips which […]

Did you enjoy this video? Want to use an offline autoresponder service like Send Out Cards to reach out to your customers? Check out this website for details. Video Transcript: Basically SendOutCards is an offline autoresponder service which I have been playing withfor about 12 months and getting some good success. It’s basically an autoresponder service but done with […]

  Did you enjoy this video? Want to know how to do email marketing right using Aweber autoresponder? Visit this website today. Video Transcript: E-mails that convert. I just wanted to talk about how to write e-mails that convert. I like to include, text, video, audio and PDF. Hit them on multi modes. Everybody learns in different ways. So […]

  Did you enjoy this video? Want to know more list building tips to promote your small business videos? Check out this website for details. Video Transcript: Database goldmine. Then the idea of monetizing: the database is a goldmine. Once you build up that database, then you can continue to market to that database as I talked about. So there […]

Free Email Marketing Tips – UsingAweber.com _ GetResponse.com.mp4   Did you enjoy this video? Want to know more email marketing tips to promote your small business videos? Click here for more information. Video Transcript: Promote the heck out of it. Self-hosted vs. service. Then you just want to promote it heavily. So you put it all over your site […]

Email Marketing Tactic – Increase Your Opt Ins.mp4 Did you enjoy this video? Want to know how email marketing tactic works to promote your videos? Click here for more information. Video Transcript: So we want to try and capture their e-mail address and the way that I do that is we want to entice them by creating a […]

Email Marketing Strategy – Create A White Paper.mp4   Did you enjoy this video? Want to know how an email marketing strategy works to promote your videos? Visit this online resource for more details. Video Transcript: I want to talk briefly about, well, what do we put into this report? This comes back to this idea, and […]

Did you enjoy this video? Do you want to maximize the use of your consumer email list to promote your small business videos? Check out this page for more details. Pete: I just want to jump in here a second and give you another idea about how you can use the sort of style of white […]

Beacon Cove Dental engaged Melbourne Video Production to produce a clear and concise “About Us” video on their surgery. Having to condense a lot of technical information into an easy-to-digest 2-minute video would be difficult for most, but not for us!

Autoresponders – The Automatic Sales Machine.mp4   Did you enjoy this video? Are you looking for an autoresponder system to help promote your business videos? Visit this page to know more. Video Transcript: David: Then building that autoresponder system, you can have sequential mailings go out to them. I’ve just given you a little bit of a template here […]

Did you enjoy this video? Want to know about the latest quality video camera review? Go to this page for more information. Now we got to this level. I feel like I’m on an infomercial or something. This is my camera, it’s called a Sony Z1. This is an HD camera. I guess the difference between […]

Did you enjoy this video? Are you looking for different types of video production equipment lighting? Visit this page to know more. Video Transcript: Ok, very quickly, lights. Now, this will make a big difference to the quality, professionalism of your videos. The image quality improves with more light, because cameras, that’s what they do, they absorb […]

Did you enjoy this video? Want to know some practical tips in choosing video production equipment? Click this link for more information. Video Transcript: So there is lots of equipment out there. I mean there is lots of equipment. Just like the world these days is all about choice, there are heaps of different levels of video cameras […]

  Did you enjoy this video? Want to know some tips in choosing a tripod? Check out this page for more details. Video Transcript: So now tripods. Everyone needs one, it’s a must thing to have aside from knowing the latest video production rates. Like I said before, people’s hands aren’t completely steady. Sometimes that hand held […]

Did you enjoy this video? Want to know some top video filming tips? Go here for more information. Video Transcript: Ben: Just quickly this is the set up we use. We use a black backdrop. There’s the light, this is our back light, and there’s Dave’s white board that he uses. That sits behind the camera. David: […]

  Did you enjoy this video? Want to know how to get the best video background for your business? Click here for more details. Video Transcript: The last thing is backgrounds. When you’re shooting something, if you’re shooting something about you presenting something on a regular basis, having a good background is important, a backdrop. People notice those […]

Video Production Editing Guide For Web Videos.mp4 Did you enjoy this video? Want to use the best video editing guide to produce top notch videos? Click here for more details. Video Transcript: Now in terms of takes, be prepared to make mistakes. Every single professional actor, every person who’s ever stood in front of a camera […]

Did you enjoy this video? Want to know some video recording tips to promote your business? Click this link to learn more about it. Video Transcript: Now I’ve already covered this, talking about the different camera angles. Now here is the moment we’ve all been waiting for, when you’re actually presenting. As I said, this is about […]

Tips For Recording Video Screen Capture.mp4   Did you enjoy this video? Want to know how easy screen capture works? Click here for more information. Video Transcript: Now just quickly, we’ll talk about easy screen capture software. This is a fantastic development in technology where you can record off your screen. Most of you are probably using it […]

Foodie Pooch Case Study Foodie Pooch came to Melbourne Video Production with the need to introduce their innovative and healthy pet food to the market. There were two catches: the fact the public are fairly unaware of pet nutrition and that our client and Foodie Pooch owner Alla had a pretty tight deadline. But as […]

Did you enjoy this video? Want to know how video framing works? Click here for more details. Video Transcript: With video framing, when you’re doing this kind of work, you want to take up the most space in the frame, but you don’t want to take up the whole thing. So the way we shoot Dave’s […]

Westminster Law Case Study At the time we began working with Melbourne based Westminster Law, they already had ideas about what their web videos would be like; they simply needed a professional team to bring those ideas to life. And that’s where we came in. 🙂 The Concept The main objective for their videos was […]

Did you enjoy this video? Want to get access to an easy video lighting tutorial to apply on your small business videos? Check out this link to learn more about it. Video Transcript: Lights. Now this is your basic three point lighting system. What it is, I’ll talk you through this. I’ve got it set up here. […]

Did you enjoy this video? Looking for more video filming tips to apply on your small business videos? Click this link for more details. Video Transcript: There are three types of video basically that we’re going to go through. There’s live video, which we’re recording today and generally you’ll be doing most of that. There’s screen […]

Did you enjoy this video? Want to know more recording tips to apply on your business videos? Click this link to learn about it. Video Transcript: Question: Just a couple of comments. Most of your framing discussion here is about a structured environment. The reality is, most of the people here when they start doing video, they […]

Did you enjoy this video? Want to think about making web videos to promote your business? Click this link to learn more about it. Video Transcript: Rob: Firstly, for those of you who don’t know who I am, I’m part of an organization that built a business, a very significant business on the back of video, a […]

Did you enjoy this video? Want to think about creating your own video marketing strategies to promote your business? Click this link to learn more about it. Video Transcript: First I just want to talk about video in general. TV and web are becoming one, there’s no doubt about it. You can buy televisions now that […]

  Did you enjoy this video? Are you looking for more tips on marketing your video? Go to this website for more information. Video Transcript: Question: There are a lot of opportunities I think that we’ve all found over the past couple of days but the ones that I focus more on with the businesses that […]

Did you enjoy this video? Are you looking for more tips on online video promotion? Visit this page for more details. Video Transcript: So what does that all mean? It’s all about balance. You guys, by the end of today, we’re going to have you get started. We’re not going to actually shoot any videos with […]

Did you enjoy this video? Want to know more tips on video production? Click here and start creating stunning videos to promote your business. Video Transcript: As far as me, how I got started in video and even marketing online, I created a product called the Metastock Programming Study Guide with another friend, a colleague in a trading […]

Did you enjoy this video? Want more tutorials on how to add watermark to your video? Click here to get started. Video Transcript: Ben: It just ups the quality of it. I’m going to make that four seconds because it is a bit long for me. Ok, so now we’ve got a lower third, bang, so we […]

Did you enjoy this video? Want to know how video effect templates help in creating great video intros? Click here. Video Transcript: Pete: VideoHive is a website that I’ve only recently come across and have absolutely fallen in love with. Go to videohive.net and it’s a great resource for Adobe Effect templates for video intros. If […]

Did you enjoy this video? Want to know more business video editing tips from the leading web video company in St. Kilda? Click here to get started. Video Transcript: Now I’m going to do an outro, add some music and then export and we’re done. The last thing is we’re going to do an outro, the call […]

Did you enjoy this video? Want more information on video editing effects software? Click here to get started. Video Transcript: Ben: Let’s assume that we’ve got our content, everything we need, it’s cut up the way we want with zooming in and zooming out and things like that. So that’s all great. Now we want to add an […]

Did you enjoy this video? Want more tips on exporting videos? Click here to get started. Video Transcript: The last thing so that’s our finished product, it’s ready to go, Dave’s given it the tick of approval, it’s uploaded. So now is about getting it back out of the editing software. This is where the minefield can […]

Did you enjoy this video? Want more tips on video editing services? Click here to get started. Video Transcript: Going back to the outsourcing day yesterday, I like editing but it is incredibly time consuming. You all of a sudden find three hours down the track you’re having fun and not making any money. But I’ve […]

Did you enjoy this video? Want more professional video editing tips? Click here to get started. Video Transcript: So it’s a nice little lead in. Who is this guy on the screen? We need to contextualize who this person is delivering. What we’re going to do, we’re going to put a lower third in, which […]

Did you enjoy this video? Want to get the best tips on how to work on your titles and video transitions? Click here to get started. Video Transition: That’s a bit about transitions. I’m going to use transitions again in a sec. One thing you’ve noticed with a lot of the online videos that we do with Dave […]

Did you enjoy this video? Want to get the best tips in marketing your video clips? Click here to get started. Video Transcript: Ben: I’m just going to make this screen a little bit smaller. For those of you who have used this, what I’m going to do is basically select all the footage, because it is only […]

Did you enjoy this video? Want to know how to add music to videos for your small business marketing campaign? Click here to know more. Video Transcript: The great thing about iMovie again is that it gives you access to your own music which has its benefits and its problems in the sense of copyright and things […]

Did you enjoy this video? Want the best YouTube tips and tricks for your small business marketing campaign? Click here to know more. Video Transcript: The next thing we need to talk about after setting the background images, is also setting an auto play feature. I’m just going to come through to my channel. Now the more […]

Did you enjoy this video? Want the best web video distribution service for your small business marketing campaign? Click here to know more. Video Transcript: David: Ok, in this session we’re going to be talking about what do we do once we’ve got the videos. We went through how do you set up your home studio, what equipment […]

Did you enjoy this video? Want to make a new YouTube account to start promoting your business videos? Click here to get started. Video Transcript: Remember what the point of getting your videos out and about is. The point is to drag them back to your website. For the majority of a lot of the videos that I do, […]

The Concept Pete Williams, the owner of Simply Headsets, was seeking a way to explain the subtle, yet extremely important, differences between various styles of headset adaptor cables. At a glance, headset adaptor cables appear to be the same, which may confuse a customer trying to decide which one to select and buy. By clearly […]

The Concept Hollywood International Buffet Restaurant wanted to effectively convey that they serve amazing food in a fun, energetic atmosphere. Potential diners will see and feel the excitement of the restaurant and then book in for their own enjoyable meal. With food being the central product, it’s paramount the imagery captures the freshness and tastiness […]

Did you enjoy this video? Want to use the best strategy for marketing your web videos? Click here to get started. Video Transcript: Now Animoto. Has anyone used Animoto? Animoto rocks your world. Their tag line is called the end of slide shows. What it does, it’s got the most beautiful, easy to use interface. You just […]

Did you enjoy this video? Want the best online video conversion service for your small business marketing campaign? Click here to know more. Video Transcript: Question: We take the view in the Challenge that it’s best to provide people with more than one way to access your content. So we offer the streaming version of our content […]

Did you enjoy this video? Want to get the best online video services to strengthen your video marketing campaign? Click here to get started. Video Transcript: iStock is something we use quite extensively. Has anyone used iStock? Yes, it’s a really good resource to get stock footage, like stock photos, stock videos, stock flash intros, audio if […]

Did you enjoy this video? Want more tips on how to use the best video conversion tools? Click here to get started. Video Transcript: The first thing is conversion software. So what I showed you before lunch with iMovie is to just use the inbuilt conversion and encoding engine that comes with part of iMovie. But there are […]

Did you enjoy this video? Want more tips on video presentation and marketing? Click here to get started. Video Transcript: This is VideoCue Pro. This is a tool we use quite a bit in our office, in the telco company as a tool for a cue prompter, a teleprompter. So for those of you from this morning […]

Did you enjoy this video? Want more tips on how to write a script? Click here to get started. Video Transcript: Ok, we’re going to get a bit zen now. Some fundamentals and these are really important. Keep the message simple. The thing is when you start out, you might be tempted to say, I’ve […]

Did you enjoy this video? Want the best video sales letter guide for your marketing campaign? Click here to get started. Video Transcript: Video sales letters convert higher, people buy from people they like. If you like someone, you’re more inclined to buy their product. Someone you might not like, you might not buy a product […]

Did you enjoy this video? Looking for the best promotional video production tip? Click here to get started. Video Transcript: I’m going to start with the bottom one first. When you’re making these things, even though you might be in front of the camera, or even filming someone else, it’s not about you, it’s about […]

Did you enjoy this video? Want more tips, tricks and tactics for the best promotional video content? Click here to get started. Video Transcript: Then I come into the selling, which is the final part of that act. I’ll start to build that proof, proof it works. That’s where you show them examples of, here […]

Video Transcript: Ben: I’m going to make a pretty bold claim right now. I don’t think you’ve ever seen a film or a TV show that you loved that didn’t have a good script. Everything starts with a great script. Even if it’s improvised, there is still a structure, a blueprint, a guiding factor that […]

Did you enjoy this video? Want more tips, tricks and tactics for an effective internet video marketing? Click here to get started. Video Transcript: Now I’m going to go into all the other things that you can use to generate video content. The first one is FAQs, frequently asked questions. The great thing about FAQs […]

Did you enjoy this video? Want more tips, tricks and tactics on how to make video testimonials? Click here to get started. Video Transcript: Giving tutorials is about positioning yourself as an expert. It’s also good to talk to an expert. These people who have been working in an industry for twenty years and just […]

Did you enjoy this video? Want more tips, tricks and tactics on how to make a video tutorial? Click here to get started. Video Transcript: Now tutorials, this is where you position yourself as the expert. Now I have a real passion about helping people position themselves as the expert. I just love it. People […]

Did you enjoy this video? Want more tips, tricks and tactics for an effective viral video marketing? Click here to get started. Video Transcript: Now we’re just going to talk a little bit about viral and branded content. Now everyone has heard of viral videos, some of you may or may not have heard of […]

Did you enjoy this video? Want more tips, tricks and tactics for the best video sales letter? Click here to get started. Video Transcript: An example of that little process I took you through, if you head over to that YouTube video and check it out in your own time, this is the BBS Formula, […]

The Concept Andrew from Aamion Deceased Estate management wanted a way to let people know exactly what it is that their company does, and also to showcase some of the work that they’ve done in the past. Andrew was determined to tell the Aamion story in a way that put their skills and team centre […]

The Concept Next Hire approached us with a clear idea of what they wanted in terms of the visual appearance of their video as well as an exact script. A video production company’s dream! They wanted to tell a story that was engaging and entertaining and one that would draw the viewer into the Next […]

The Concept Ever get sick of answering the same question over and over again? Fiona and Catherine from Darlings Downunder – an online re-usable nappy store – had decided enough was enough! We could see that they were passionate about the products they were selling and that they wanted to dispel some of the myths […]

The Concept Ian and Kate from Poolwerx Lilydale – Melbourne’s healthy pool people came to us about creating a video that could show the public what they do and also get their personality across. They are very proud of their business and what they offer and they wanted that to be at the forefront of the finished product too. […]

Many businesses now realize the value of getting involved in video and corporate video production. But there are some businesses which get a better return on investment when they start producing videos. What types of business profit the most from their online videos? Those That Put The Work In The businesses which really put their […]

SOPA is an anti piracy bill that was debated in the US. The acronym stands for ‘Stop Online Piracy Act’. SOPA and its close cousin PIPA (Protect Intellectual Property Act) aim to limit online piracy and theft of intellectual property (IP) of corporate videos by removing people’s ability to find it – through search engines […]

There is no denying that Steve Jobs was a visionary and had the ability to see trends in internet videos in advance and had the vision to get there. He instigated many tools which have made the making of online video possible for anyone who is interested. The first was Apple’s video editing software which was released […]

It seems that there is no stopping the growth of web video, so if you have an online business, you must continue to invest in this powerful tool of online video sites. Figures released by Google in I  June 2011 state that YouTube is number two on the top 100 sites and gets 800 million […]

How-to video, also known as instructional video is a great way to boost your online presence. By means of some well-made, well-scripted how- to videos, you will increase traffic and those all-important sales. Increase Your Credibility And Authenticity The greatest fear of anyone wanting to do business online is that the marketer will simply disappear […]

There are many reasons to use online marketing solutions video to promote your business. Here are a some of them. 1. It’s Free Once you have actually shot and edited the video, it is free to upload to many sites and social media platforms.  This is in contrast to any type of print advertising, where […]

It seems as if we have just got used to online video sites and already it has started to change. To keep up with the demands of the consumer, it has had to become a medium which adapts very easily. This is a marvelous marketing tool and as such you need to be aware in which […]

It is obvious to all that the biggest video site is YouTube but it certainly isn’t the only one that offers online video sharing for video marketers like you. In fact there are scores of video sites where you can post your small business videos. YouTube is far ahead of the pack – its gets […]

Online video production is like any marketing tool – it can be used to highlight the good or to show the very bad of online business video. There are two well known video examples that demonstrate the two sides of the same coin in internet marketing promotion. They demonstrate how important it is to carefully […]

No one doubts the value of web video to online businesses. Because it is so important, you need to get it right, and avoiding these common mistakes in creating online business videos that will start to put you ahead of the pack. Don’t Read the Script It takes a bit of effort to memorize what […]

Are you in the business of creating online marketing videos for your website, but feel as if maybe they are lacking something? You might benefit by following the DIME method of creating great videos. DIME stands for Dazzle, Inform, Market and Educate. If you aren’t including at least three of these steps in your web video […]

There have been some significant changes in YouTube’s service recently. These are the biggest changes YouTube has made since 2006. Obviously a lot has changed in the internet world since 2006, the biggest one being the rise of social media platforms and the fact that so much more video is being consumed these days. Let’s look […]

Web video and online video advertising is a smart way to market your business, but only if the content you show is compelling and watchable. We have compiled a list of ways you can keep your viewers hooked on what it is you have to tell them. Get People Chuckling One infallible way to keep […]

Web video production has suddenly become big business and is making the main players very handsome sums of money. A recent report by the BBC confirms the massive strides that have already been made in this area of website video production. Today video hosting sites are some of the most popular on the internet and […]

Social media is having an impact on web video marketing, and it is important for you the business owner to stay abreast of these changes. People Don’t Want You To Sell To Them Think of social media sites like going to a party. Party guests don’t expect you to come up to them and start […]

If you are willing to take the time and learn a few video production techniques, creating your own videos and then marketing them are well within most people’s reach using effective video production marketing techniques. You should never underestimate the power of web video to drive traffic to your website, and ultimately increase your sales. […]

What happens when you put Youtube vs TV in the boxing ring? With the introduction of Smart TVs, traditional programming is on the way out. Youtube marketing expert, David Jenyns, says that Web TV will knock-out traditional TV by 2015. At Melbourne Video Production, we like to have a bit of fun with our videos. […]

Have you been working in your industry for a number of years and gained valuable knowledge which very few other people have? Would you like to monetize your business in new ways? Online video production and online video advertising may be your answers. Info Product Explained Info product is any product where you sell the information […]

It is time Australian online companies caught up to their American cousins in the industry and made online video part of their video marketing campaign. It is good to start off right, so here are some tips to get your online videos off to a flying start. Start With Your Homepage Your homepage is where […]

To get really high quality videos that are going to help sell your business, you may need the services of a reputable video production company. However, once you start to look for such an online video production, you may be overwhelmed by the sheer number of them out there, all keen to get your business. We […]

People today are more likely to be switching on their computer to watch web video than they are switching on their TV set. Realizing this, advertisers are following their audience over to online video production online and away from TV. There are many reasons why web video is increasing in popularity and TV is declining. Marketers […]

All great videos start with a great online video script. You can use all the latest technology spicing up your video, but if it does not have the right message delivered in a compelling way, all those CGI effects will have been for nothing. When you consider how effective online video marketing can be, it […]

You may think web video is only watched by teenagers who want music, their favourite TV programs and movies. Nothing could be further from the truth. Today web video, especially through the help of web video production in St. Kilda, is increasingly used by businesses to market their product and services. Web Video Overtakes TV In The […]

There is no better time to start an online video marketing campaign than right now. Many businesses realize the value in web video but are delaying actually getting started in contacting online video production for help. Make A Plan Start by making an online video marketing plan that you can carry out over a twelve […]

There are many reasons why web video marketing is now essential for any online business to become involved with. To find a video on a website is no longer the exception: in the past eighteen months it has become the rule. Web Video Is Now Mainstream We all know such video hosting sites as YouTube, Vimeo […]

As the use of web video to promote online businesses grows, you need to think of ways you can stand out from the crowd. You must find the means to grab hold of your audience using internet video marketing and keep them watching until the very last frame. Know Your Audience The first thing you […]

There are many reasons why video making should be part of the curriculum of every secondary school in Australia. The creation of video is no longer just for the lucky few – it can be well within the reach of everyone who wants to try online video creation. And why not start with school children? […]

More and more we are seeing two giant forces coming together – online video and social media. The result is extra impact and clarity of the online business owner’s message and increased credibility for their business. Your web video marketing gives you the chance to create a social buzz. Web video used to be just about […]

To make your online marketing campaign a success, it is important to pay attention to both old and new strategies as well as investing on quality videos regardless of video production rates. Combining the areas of online video marketing, online video service, social proof and SEO can have quite a powerful impact on your business. Old […]

You might have the very best looking video made by professionals using all the right equipment and then edited to include the most amazing effects. That is all well and good, but unless the video is really selling your business using these video marketing tips, it may all be wasted effort.  It is really about […]

We are used to playlists when listening to music, and now we have them for web video. YouTube’s latest embedded video player includes this feature as part of their standard web video offering. This can help your business internet video production and web video marketing strategy. Setting Up The New Video Player It is easy to […]

It has just become easier for online business owners to improve the quality of their web videos using online video creation tools. Post production has always been a bugbear for people with limited technical know-how. However, video equipment has been getting cheaper and more accessible and online training in video production is now available to […]

Mobile devices, particularly smartphones are on the rise in Australia and online businesses need to be prepared. If your web videos aren’t smartphone friendly, you’re going to miss out on a huge potential audience if you are not into web video marketing. Why Is It So Important To Be Aware Of Smartphones? Google and Ipsos recently […]

Traditionally, online businesses have first built their website and then have thought about the possibility of creating small business videos. Is this the right way to go? Just because it has always been done in this order doesn’t mean you have to continue doing it this way. Websites Used To Be The Starting Point The […]

There are signs that traditional media is being overcome by the power of video production marketing. This has important implications for online business owners who need to keep up with the trend in order to stay successful. Study Of Online Video Marketing Online video production marketing in St. Kilda is becoming more ‘mainstream’ according to […]

Online business owners generally recognize the need for web video on their sites. However, there are some businesses that don’t think their business lends itself to is using videos. Are you one of them? Let’s say you are a dentist – how could video be applicable to you? It might surprise you to know that […]

If you don’t have time for commercial video production, then you are just not getting your priorities straight. Web video can be used for so many things in your business: to answer FAQs, to show people how to do things, to introduce customers to your products and services and to help sell products on sales […]

Online video is the way to go if you are really interested in becoming a leader in your niche. You need to build credibility and trust in the online community through website video production so that people will want to do business with you, and one of the most effective ways to do this is through […]

Video marketing companies use web videos for more than just selling more McDonald’s burgers and Cadbury chocolate bars. Now increasingly senior executives are using them to make purchasing decisions. You’ve got to get those videos pitch perfect! Video Preferences for Executives It has been reported that executives liked some text used in their video, and […]

Adding music to your online videos can mean they sparkle and intrigue just that little bit more. However, it is very important to choose the music wisely, as there are some traps for unsuspecting players. You need to make sure that your music in your digital video production project is legal and appealing. You want the music […]

When you are running an online video production campaign using effective online video advertising, you need to measure the success of the campaign, and use the results you obtain to tweak the approach you are using. Online video requires significant investment, and you therefore need to measure the Return on Investment (ROI). Here are some […]

You as an online business owner cannot afford to ignore the power of web video as a part of top notch video marketing tips and marketing strategy. However, once you have your video made, how do you actually go about embedding it on your website? It is important to keep your visitor on your website and not […]

When you are seeking more revenue streams, you should look no further than creating information product using online videos and promotional video production. You want time to be able to work on your business, not be taken up just with the day to day tasks. If you develop info videos, you will free up your […]

Promotional videos have their place, but let’s face it, no one is going to pay much attention to you going on about how great your business is. If you have a video of a happy client saying how their life has improved thanks to your great service, or product that is going to have far […]

An excellent way to grow your business is through the use of online videos with the help of Melbourne video production. It is now seen as an essential part of online marketing, not just an optional extra. Visitors to websites expect to see videos posted there; it is seen as the norm rather than the […]

Google has recently added online video advertising campaigns to the AdWords platform, AdWords for Video. So far it is limited in release to the UK, the US and Germany as a beta version. It allows you the web business owner to design and target your video ad and target its success with the help of […]

Now is a good time to take stock and see where you are with web video marketing. The signs are unmistakable – more and more people are consuming web video an ever increasing rate. To even keep afloat business wise, you simply must be a part of it. Maybe you have started making and uploading […]

When people get involved in the technicalities of making corporate video clips, they often forget that one of the most powerful additions to a video can be a line or two of text. To get your sales message across is the aim of a video. To this end you want it as well made, entertaining […]

Online video is one of the most powerful marketing tools around, so it pays to take advantage of it whenever you can. There are ways you can make your marketing videos and corporate promo video even more persuasive so that you will maximize the chances that your viewer will do what you are asking them to […]

Relevance is important in many spheres of life – when you’re talking to friends, when a professor is  delivering a lecture – but no where is it more important than when you are engaged in promotional video production. We can only really attract an audience for our videos if we have relevant, entertaining content to […]

One of the most effective means of promoting yourself as a business coach in Melbourne, is to use the magic of a corporate web video. I am sure it has become apparent to you that more and more people are spending increasing amounts of their time watching videos on the web. In order to stay ahead, […]

Kidspot, Australia’s largest online parenting portal, recently approached Melbourne Video Production (MVP) about creating a web series based on educating parents about fun craft activities they can do with their children. After an initial consult, we decided we were a great match for the project. With our years of web video and SEO expertise, combined […]

There’s never been a better time for a business to start making web videos because now is always the right time to start boosting sales. This is the main reason, but there are other reasons for you to start making videos. Firstly, web videos drive traffic. Well-made, well distributed videos will drive traffic to your […]

One of our video and SEO clients, The Dentists, recently approached us with an idea. They had noticed that people often crowded around the entrance to their building because there was a tramstop right next to the doorway. After some discussion, they decided that they wanted to capitalise on the potential marketing opportunity that literally […]

You may have been making videos and corporate video clips for your website and for YouTube  for a while now, but not been achieving the number of views you would like, or the optimal number of leads. Maybe you need to rethink your strategy a little. Here are a few suggestions to help with the effectiveness […]

You may have seen the writing on the wall that the way to get your web video production business up and running is through the use of web video. But if you are a small online Melbourne-based business, how do you find a great video marketing company to deliver what you are after? There are number […]

Have you ever wondered what YouTube’s longest video is without using quality video production services? It is in fact a video made by Jonathan Harchick who made it for the sole reason that he wanted to see how much compressed video he could squeeze into the 20Gb maximum allowance from YouTube. He managed 571 hours […]

The online video production business community is an interactive community, and you should join the party by commenting on online videos and blog posts. Of course there are just too many videos and blog posts to comment on every one, but as often as you can, let the video maker or blog post writer know that […]

People buy from people, and not from faceless video production service corporations. This is possibly why online video is so effective as a marketing tool because you have the means of eyeballing your potential customers. There is a perception out there on the internet that online businesses are just there to scam unsuspecting victims. If you […]

Do you know Scott Pendlebury – the Collingwood football star? The Concept We were recently approached by Masterclass Media about producing the video components for their Masterclass App series. They had planned on creating a series of Masterclass Apps for Smart Phones and Tablet devices that consumers could purchase and then download tips and techniques […]

Our team from our website video production in St. Kilda have always believed that web video marketing is a great tool for any business, but make sure you use it honestly and make sure you do nothing which could ruin your online reputation. A YouTube video was posted recently which could serve as a lesson to all […]

The way a web video Melbourne business owner traditionally ran an advertising campaign was to put an ad in Yellow Pages,  maybe get some flyers printed and perhaps get a spot on local radio. All these means have  a definite time limit and cost money. Now there is a much more effective way to go about […]

You have completed your video and now want to get maximum distribution for that video. Everyone knows about YouTube. You need to focus most of your efforts on YouTube and there are a few reasons for that. Quite rightly, ninety percent of our online video distribution efforts will be centered around YouTube video, because it […]

You’ve worked hard on your video. You’ve added all the after effects you’ve wanted and completed the last bit of editing using the best free video conversion software and the final product looks great. But there is still one more step to go. You need to consider what it is you want to do with your video […]

Did you think that audio was just about talking into a microphone or a Bluetooth headset, when making video? In fact, there are some great resources that allow us to quickly record and convert audio into a format that can be used for making video using audio editing tools; and there are also resources that […]

When a video starts hitting thousands, even hundreds of thousands of inboxes every week, you can be sure a viral video is in the making, all of these things are possible, thanks to these web video production services in St. Kilda. It has spread around the internet not through a virus, but by people intentionally sending it […]

Many people realize the huge potential online video has to promote their business and drive traffic to their door using promotional video production. However, there are a number of those who are prevented from venturing into the world of video because they have a fear of the camera. Every time they think about standing in front […]

If you are a business developing a social media campaign, you will want to marry this with corporate web video. The two work so well together. There is no better place for entertaining, informative video to be found than on sites like LinkedIn, Twitter, Facebook, Google Plus and more. Multiple Sites When video is combined […]

You’ve planned your video, written the script, recorded it and edited it. Something is still missing. Your video needs a few finishing touches to give it that professional edge. Here’s where a couple of great resources can come in handy with adding motion graphics and cool video effects – VideoHive and iStockPhoto. VideoHive is a […]

You’re in a hurry and you need to make a web video quickly using video creation programs to support a sales page that’s going live. You don’t have time to prepare a script, shoot and edit a video in the normal way; what do you do? Never, fear, help is at hand in the form of  […]

After you have completed your video, you may need to get your video into a different format, such as aDVD, to appear on an iPad or a desktop. To do this, you will need some conversion software or file conversion tools to convert the video into different formats. You might make a video initially for an […]

When anyone sees a video camera, the nerves invariably seem to set in. You can eliminate some of these nervous feelings by considering getting a presentation prompter. However, a professional grade video teleprompter online can be quite expensive. A cheaper, but very effective alternative is to use a presentation toolkit like VideoCue Pro. You need […]

It seems that whenever you have a video camera set up and you’re preparing to do a shoot, something will go wrong. If you’re outside, a cloud will blot out the sun; if you’re inside, a light goes out or you run out of batteries. There are just so many things that can go wrong […]

Lights are the most expensive part of the video lighting equipment you need to make a video, which also includes a camera, audio and tripod. Lighting can have a very powerful effect on the look and feel of the completed video, so it is important that you get it right. When lighting is used correctly, it […]

When shooting a web video, you need to give due consideration to the subject of framing using a video frame editor. This is viewable area you select when making your video. If a video is well framed, the viewer will be unaware of the actual framing, it will just feel right.  If you don’t get […]

It can be a bit overwhelming for first time video makers to plan, prepare and actually shoot their first online video, but you’ll have more success if you are able to apply these video production tips as provided by our St. Kilda web video team. Don’t worry if you need to do many takes before […]

Have you ever sat back in frustration looking for easy screen capture video tips and thought ‘this would be so much easier to show rather than tell?’ Fifteen minutes into a long-winded email that does little but confuse the recipient, you realize you should have created a screen capture video to demonstrate your points – it […]

Hopefully you’re not quite as cold bloodedly evil as Mr Burns from the Simpson cartoons; but his characteristic stance does include an interesting feature that you can definitely use to your advantage when you are making a video presentation and presenting a video. When anyone starts to record a video using a video camera, they […]

Sometimes it’s necessary to shoot a full video with a presenter against a background with all the necessary audio, lighting and camera equipment that this requires; sometimes well-made slide videos can get the message across just as effectively even without the presence of a huge website video production. You won’t use slide presentations all the […]

It’s well and good following tips for recording videos in a structured environment with professional equipment, but many people will be at home or in the office making their video. You can still make a polished and effective video at home if you focus on your screen presence using internet video marketing tips. Everything in […]

Many business owners shy away from outsourcing video editing services to overseas professionals because of the file sizes involved. Editing can be a fascinating task, but so time consuming, that you need to have some help or you won’t find time for the other important tasks which will enable your business to grow. A video […]

One of the final decisions you will have to make when editing your video is whether to put a watermark throughout using effective watermarking techniques. Out preference is to use a watermark for two main reasons. The first is the obvious idea of branding. The watermark will embed in the viewer’s mind who you are […]

Driving along in your car, you hardly notice the traffic lights. You stop occasionally for a red light, and the traffic flows along smoothly. You have a good trip and reach your destination safely because the traffic lights were in order and everybody traveled without undue disruption. The traffic lights were not something you paid […]

Adding text to your online videos falls into four different video editing categories. They are the Call to Action, the watermark, and two other areas, the title and the lower third. Let us consider adding the title and the lower third to create a clear, coherent message in your videos. Firstly, creating titles. The title […]

A smooth and expertly edited transition process in your video will hook your viewer. Transitions don’t need to be dramatic, but they do need to be smooth, seamless and natural looking using video editing equipment. We have some tips for handling transitions when it comes to introducing video editing effects and creating your professional end […]

A video without a Call to Action is a video without bite, without a goal. You need to add a Call to Action to have any effect on your sales, which is the whole point of making the video. The Call to Action may be to go to your website, pick up the phone and […]

Do you want to make sure that you have the right camera for your needs? Then firstly consider how you will be using it and for what purpose, as this can save you from potentially over spending or not spending enough and being left with sub-standard videos. Any video camera review can be handy for […]

The video has been shot, edited and is now complete; now we need to get it out there doing some work for us! The last hurdle, whether we’re just starting out or are more advanced video makers and editors, is how to export video effectively. If you are a beginner, iMovie is a great program […]

Bad audio can be an assault on the ears! It’s bad enough when distorted sound ruins a YouTube video you’ve been waiting to see, but it’s certainly not something you want to be associated with the videos you make for your business using quality video production equipment. Getting the right audio you might say is even […]

Music is one of those things that you might not notice in a video, if it’s done well, but you’ll definitely miss it if it’s not there! Music is a great mood setter and can enhance the content of your video, so it’s definitely worth spending time choosing just the right background. Here are some […]

Don’t let the baffling array of video production equipment lead you into the common traps when it comes to selecting what you need. Taking the time to make smart choices may stop expensive or time-consuming mistakes. The first error many people make is getting more equipment than they need. If you are making simple information […]

The web video background you use for your web video filming may seem at first to be a small and unimportant detail. However, this is not necessarily true. When you are viewing a video, you tend to look behind the subject from time to time, so it is important that you have a satisfactory background. There […]

Lighting is the single highest expense you will spend when making a video. It therefore pays to consider carefully what you will buy and then make the choice that is most relevant to you. Once you have a satisfactory video lighting equipment set up for your videos, you will increase the quality and professionalism of the […]

It doesn’t need to be expensive to start shooting your own  business web videos. For under $1000 you can set yourself up with the five film video equipment items you really need to produce some great material. Your Camera For $200 to $300 you can find a great Panasonic, Sony or Canon digital camera which will […]

The time honoured structure of all plays, movies and novels is based on three acts. People have told their stories in this manner since the dawn of time and it is a structure which we are hard wired to be fascinated by. When you are writing the script of your professional video production, it is […]

Every video starts with a great online video script. Even if it is improvised, the actors and writers have thought about the content, the subjects to be covered, and have rehearsed what will be said to some extent. Perhaps your video is an interview. Here, the questions will be scripted so that the interviewer has […]

As a small business, should you be aiming for your videos to go viral or should you just concentrate on making well put together branded videos? For your business, it is important to concentrate on your brand as much as possible. To be perfectly frank, it is not really possible to simply make the decision […]

You realize that internet marketing videos are a great tool to have, but what should be the actual content of these videos? There are two particularly effective types of web videos that are relatively easy to make especially when your topic is about online marketing tips. The first is a FAQ video, and the second […]

The ‘Will It Blend?’ series of online videos have certainly made an impact on the market. This online video advertising series includes over a hundred videos, many of which went viral. The question was asked whether a Blendtech machine could blend various objects ranging from bottles of after shave to Justin Bieber dolls. It was […]

Online video is very important to your marketing efforts. Two very powerful types of interviewing videos involve industry leaders and interviewing customers for testimonials. Interviewing Industry Leaders Aligning yourself with industry leaders can have many benefits and this can begin with offering to interview them. One of these benefits is that it gives you instant credibility. […]

Sometimes you find yourself as an online business owner creating tasks just to keep your virtual staff busy. That is wasting time and money that could be put to better use in terms of your small business outsourcing efforts. Instead, you need to draw up an organizational chart, so that you know exactly what needs […]

In the first part of our story, we told you how there is no ‘get rich quick’ fix to internet marketing and that a lot of background work had gone into the early days before Melbourne SEO Services existed and became a successful internet business. When I decided to stop most of my frenetic activity […]

In Part One of this post, I’ll take you through a bit of the background about how Melbourne SEO Services came about and became a successful online business. Melbourne SEO Services has taken time to get there and I didn’t start out planning to form an internet marketing company. I began getting interested in wealth […]

Recognizing the different types of promotional video production available for your business can help you find the balance that works for you. There are four types of promotional videos which can be very useful for your online marketing strategy. 1.      Introductory Video The biggest fear people have about doing business online is that you will […]

Web video is the lowest hanging fruit for any online business. Web video marketing is something all businesses should be looking at and there are several reasons for this. Look at These YouTube Facts and Figures YouTube is the king of online video and some of the facts about its growth are truly amazing. It […]

If you are looking for some guidelines on virtual applicant screening for assembling a high quality virtual bench, here is a process that can be used to great effect in the real world of screening applicants for your small business. List Your Ad You can list your ad on a service like oDesk, vWorker or […]

Every step of the job hiring process needs to be aimed at hooking the type of great performers that you want working in your business. The process starts with writing an online job advertisement that will attract the best and there is a skill to doing this. Before you start, you need to be clear about […]

Once you have screened the applicants who have applied for your job and you are down to the top three or four candidates, it is now time to plan the interview. It is a very good idea to plan great job interview questions you are going to ask before you sit down in front of Skype […]

One great way to make sure your business succeeds in the virtual business world is to make sure that you have all positions covered with a strong virtual team bench. Your recruitment policy should be to find as many great A players as possible. Having put your applicants through the prescreening process of a questionnaire, […]

Once you have chosen the final three or four candidates for a job, it is time to bring in some smart interview strategies to find the best person for your vacancy. Here are five things to consider when you are making that final selection. Bring the Boss to the Table In the initial stages of […]

What do you do when you have run your job ad for aspiring freelance workers and found your top three applicants? How do you go about the final selection, so you know you are selecting the very best person for the job? A tried and trusted method is to use the 3 lancer technique. Once you […]

When you post a job ad on Elance or oDesk to hire freelancers, chances are you will get scores, if not hundreds of replies. You will be forced to wade through the application forms of many unqualified and unsuitable people in order to find the few A players who have replied. Not only that, there […]

Expand your reach by using Twitter, Facebook, and the social media for your business in this week’s viral videos mixed bag. When it comes to getting your marketing message across your target audience, it is best that you discover how social media for business works. It is fairly easy to get started, it’s sending out […]

If your day is spent assigning tasks to your virtual assistants and you’re finding you don’t get the time to get to the all-important task of driving the company forward, then it’s time to appoint a virtual project manager. It’s not a healthy situation for your small business if you are micro managing tasks that […]

In order to find freelancers for your project team, you need to write a really good job spec that motivates quality contractors to apply. There are five simple steps you can follow that will ensure you attract A grade applicants. If you write a very open ended job spec you will get a huge number […]

If you’ve started your online business and are now at the point of looking at growing it, you need to seriously start thinking about your outsourcing strategies and how you can best manage that successfully. The following are ten points you need to consider when you begin to outsource. Identify tasks that can be eliminated […]

Outsourcing small business task costs money that’s for sure, but it can make you a lot more than you spend, it can reduce your stress levels and it can make operations run more smoothly.  There are six very good reasons why businesses need to outsource. You Can’t Do It On your Own Outsourcing increases your leverage. […]

Avoid getting lost with the help of Google Maps indoors in this week’s viral videos mixed bag. Another week has passed and it is time for you to learn a thing or two through the videos we have found interesting and worth sharing to you. Let us know what you think or even better, share […]

The 4- Hour Work Week by Tim Ferris is a book that many people pick up and can’t put down. The truth is, you can’t get to the point of only working the concept of 4 hr work week without putting in years of 40 -60 hour work week beforehand! The fact is, many successful online […]

Geo-arbitrage means earning your money in one economy and spending it in another due to favourable economic conditions. When using it in conjunction with business, the internet has opened up many possibilities for geo-arbitrage because we now access other markets offering the same thing at cheaper rates. Here geo-arbitrage means using the difference between prices […]

It is important to think carefully about how best to approach your virtual workers with feedback. This is critical to the process of successfully managing remote staff. Timely feedback helps quality control. You must monitor carefully the progress of a team member who is doing a task for the first time. Even a small error can […]

Franchises lead the way with some great lessons when you are designing your own online business solutions. A system can be defined as a predefined repeatable process to produce consistent outcomes. When we look at a typical large franchise model like McDonald’s, we see that everything is designed to produce consistent outcomes. How can fifteen […]

You go to a lot of effort to hire just the right virtual office assistants for your team. It takes some time from the moment you place the job ad until the final interview and you invest a lot of yourself into the process. Once you have found that right person, it is very important […]

An online workflow management system is basically mapping out exactly how you want your staff to complete a task in a clear and understandable process. There are four simple steps involved in this process. First, the architect of the system needs to define the outcome or objective. A system is a predefined repeatable process that […]

Part of a successful virtual team management is arranging regular one on one meetings with each of your staff members. When there is no coffee machine to gather around, it is that little bit harder to get to really know your virtual staff member. It is so easy for one of your office staff to […]

Expecting your remote staff to complete tasks satisfactorily without first letting them know exactly what needs to be done and making sure that they have the skills  and online communication tools to manage it, is unrealistic  and can be very costly in terms of lost time and money. Here are the top three reasons to […]

At the core of effective online project management tools is: Who, What and When. Who is going to compete the task, what the task actually entails, and when it is going to be completed? If you keep these three things in mind when you set up and manage the project, you won’t go far wrong. […]

Getting smart with the way you set up the pay structure for your virtual personal assistants can go a long way to driving performance and productivity and can get your remote workforce into the right habits from the outset. It is crucial that you sell the idea of a probationary period to your virtual assistant […]

There is a growing tendency among Australian companies to outsource much of their work, be it online design, content and article writing or general office and sales work. When this is the case, and the majority, or at least part of your team is virtual, you need to be sure you have hired virtual assistant […]

It can be difficult at times to explain exactly what you require of your virtual team. You can’t hastily call an emergency meeting in your office if things suddenly go wrong. You need to find ways to be able to make your intentions very clear using business communication tools so they know exactly the outcome you […]

Enhance your small business search marketing through Bing in this week’s viral video mixed bag. We know it’s hard to keep up with all that is happening around you. And if you are the type of person who takes much joy out of viewing the good, the bad, the funny, and everything else in between […]

Once you have found A players to join your team, having carefully selected her through a well written job ad, a questionnaire, a resume, a simple task and then finally an in depth interview, it is important to get these virtual office assistants quickly and efficiently trained up so they can take their place as a […]

Are you doing everything possible with good, smart common-sense SEO to make sure your site is on the first page of Google? Are you aiming to be the best marketed business in your local area?  There are two fun small business marketing tools to help you which you might like to take a look at. To […]

When you are outsourcing work to a virtual team, it can sometimes be difficult to maintain communication about your small business project. In order for the work to be completed in a timely fashion, you need your remote staff to be able to remain in regular contact with you. An excellent tool that can be […]

There are some sure-fire ways of giving the relationship with your remote workers the best possible chance of blossoming. You need to keep your virtual assistants happy and satisfied with their work, as the happier your employees are, the better quality will be the work which they produce. It is a two way street. Well […]

Management of virtual staff in a virtual office is very different to managing staff in a bricks and mortar office environment. However, it is really just a matter of getting used to a different management style, as you are still dealing with human beings. One crucial aspect of any relationship is trust. It is important […]

It is important that you welcome your new virtual online assistant to the team, set their expectations correctly and give them everything they need to deliver what you ask of them. The first thing that you need to do after you have selected the person to fill your position, is to give them a clear […]

Outsourcing is becoming the way many online businesses are choosing to work. This being the case, it is vital that you find a suitable way to hire A players to join your virtual team. The George Foreman way is one way to ensure you hire virtual assistant behind the virtual desks. It is called the […]

Management of virtual staff in an online office is very different to managing staff in a bricks and mortar office environment. However, it is really just a matter of getting used to a different management style, as you are still dealing with human beings. One crucial aspect of any relationship is trust. It is important […]

How should you go ahead and make a video sales letter which sets you apart from the rest of your competitors? Once you have a great opening, the secret to holding the attention of your viewer is by telling them a story. We are more likely to buy from a person whom we like than […]

You may feel a little intimidated about standing in front of a camera. There is no need to feel this way, because the whole process when you make a promotional video is not about you, but about your clients’ needs and desires. You are there to explain to them the benefits and value of the […]

To give your online sales a boost, the value of a well made video sales letter can be immeasurable. How do we make a video sales letter that converts? Increase the chances of success by including the following eight points in your video. The Hook. Capture the attention of your viewing audience by presenting them […]

If your video sales letter is not converting into sales, the reason may be because you are not grabbing your viewer’s attention at the start. The first few moments are crucial, because in those few moments the prospective client will decide if they video is worth spending time on or not. The following are few […]

The format of your promotional videos needs to include the right steps to build the relationship and trust with your viewer needed in order to move the sales process along sufficiently to have a hope of conversion to a sale. Here are four things that should always be included in your videos to increase online […]