Video Sales Letter Guide For Better Conversion

2021-03-11T02:21:35+00:00

Did you enjoy this video? Want the best video sales letter guide for your marketing campaign? Click here to get started.

Video Transcript: Video sales letters convert higher, people buy from people they like. If you like someone, you’re more inclined to buy their product. Someone you might not like, you might not buy a product from them. You also need to know your avatar as well, that’s really key. I like to think about who my avatar is, who it is I’m trying to sell to. I’ll float out of my mind, I’ll float down into their mind. I’ll imagine what it is that they are thinking, what’s frustrating, what’s stopping them from watching my video, I know time is limited, everyone’s email box is getting pounded with different offers and attention grabbing things, so what would attract me, being that person? Then I speak those words.

I suppose this builds on what Ben was talking about, that three act structure, hook, story and sell is the way that I’ll do my sales letters. It’s the same thing Ben was talking about and I’ll go through what the different areas are.

The first one is you’ll hook them, and you do it in the most brutal fashion you can. You need to hook them and break their pattern. As I said, everyone is in their normal nine to five, so you need to do something that immediately breaks them out of their daily pattern.

A lot of people started to do this with video for a little while, where they’d do Car Casts because people weren’t familiar with that type of recording or they might have different things. As things get more familiar, you then need to be an innovator and come up with new ways to break the pattern. People get familiar with that style and you need to find something else. So you have to start off by finding something that hooks them and gets them right at the start of your video sales letter.

I don’t open with, hi, I’m David Jenyns, because what does that mean to the avatar? The avatar doesn’t care who I am. I start with, are you having problems with hair loss? I have a solution, or whatever the point is. That first statement needs to be just like a headline; it needs to be bold and out there. I open strong, because that’s how you hook them and you get them to draw in and listen to what you’ve got to say. Someone’s got that thing in their mind, that radio station, all the time that you’ve all heard of WIIFM, what’s in it for me? That’s running through their head, so at any point in time they’re listening to this station. They’re asking themselves, whatever they’re looking at, what’s in it for me?

You need to make sure you tell them right up front, what’s in it for them for listening. I like to do this by two ways. I’ll start off by saying, you’re about to discover and then have whatever the biggest benefit is that I’m going to try and get across in that video. You’re about to discover the seven steps that I use to get my website to the top of the search engines overnight.

Or the other thing that I like to do is call out their biggest concern. That might be, are you worried that your competition is stealing all of your clients because they’ve got position number 1 and you’ve got position number 2? You might have a better product or service but they’re going to your competitor because they’re number 1 and people click on number 1. They are the two ways that I like to hook. There are plenty of different ways to hook and we’re going to go through some of the different ways to make videos. There are no right or wrong as long as you adhere to the fundamentals Ben was talking about.

In that first area I hook them, then I like to tell them a story. So I like to explain the situation. I help them to understand that I know their pain and I want them to know and feel that I understand their pain as well, if not better, than them. I can articulate it better. I want them to listen to it and sit there and say, he understands me. That’s the goal of telling that story and that’s why I like to have a little story in there and then I can then start to embed things in there. I’ll think about what are those things that are going on in their mind and then I’ll try and layer those into the story.

You also use stories to magnify the feelings as well. So as you tell this story, you make it get more and more full on. Because your website is not ranking number 1, the clients are going over to your competitors. That means that you’re not getting the sales, that means your business is making less money, that means you can’t afford to pay for your son’s education, he’s going turn out a loser living in a gutter and it’s your fault. So buy the product.

What I’m teaching you here as well, you need to come from a place of integrity. You can use this material to manipulate people, but I know we’ve got a good group of people and the people who listen to this know that they need to use it in a good way. If you do something bad, it will get documented, it will be out there forever and you will have destroyed any credibility that you had. Use all of this material with integrity.

I hope you learned a thing or two from this quick video sales letter guide. If you have any questions regarding video marketing or if you are looking for help in producing expert quality videos, click here to contact us.

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.