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Video Transcript: Now in terms of takes, be prepared to make mistakes. Every single professional actor, every person who’s ever stood in front of a camera or on a stage has made millions of mistakes. That’s how you learn, that’s how you learn what your flow is, where your sticking points are, where your nervous twitches are, those kinds of things. That’s Charlie Chaplin in a different guise. He was known for doing countless takes, I’m talking eighty, ninety takes because he was so meticulous and wanted to get everything precise.

I do it, when I direct films and things like that, if I’m not happy, I do another take because this is an investment, this is something you’re putting out there to the world. Dave will often, he’s got lots of content and he gets right to the end and then he misses something, he’ll stop and do it again. He knows that he wants to get that flow and it’s worth doing that extra take when it comes to online marketing.

Finally I just want to talk about using the LCD. An LCD is a great thing for when you’re getting set up and framing and things like that. It can become a bit of hindrance when you’re filming because you’re going to be watching yourself. You’re not looking into the camera, you’re saying, yeah, I’m looking pretty good there and it can throw you off. So I’ll leave that to your discretion. I don’t advise it, I think it’s good for a set up but ultimately you want to be delivering to the camera.

Just some quick tricks when it comes to the editing, post production stage. Break down you content into sections. You don’t have to deliver your tome in one go. Dave does this really well, even without the help of video editing sites. Like he says, he has his bullet points, each bullet point is a section. He’ll deliver that section, take a break, read the next section, then deliver that part, stop and go back and forth. This is the big trick, the super pro. Start and end in the same position, as Katie pointed out, the power position, or something, something where you know you can come back to something.

The reason we do that, when I edit Dave’s work, he’s done all these different sections, so he’s got five or six sections but we make it look like it’s one. He’ll do his section, and he’ll stop and he’ll read his material and then he’ll start his next section and he’ll come to the end of that one and read his material and do the next one. That gives me a really clear, easy edit point to say, I need to start when he’s doing this.

Don’t keep everything. If you start and stop and you’re doing a few takes and you’re getting frustrated and it’s not working, just delete it, get rid of it.

David: Can I add a point to that one regards the deleting? We had a client who recorded a whole lot of things for us and they did about sixty takes, sent it through to Ben because we were going to do the editing for him and then we had to flip through to try and find it. It’ll be so much easier for you. You might do five or six goes. You don’t have to delete it after every one, but after you do a series of ten and you say, I didn’t get any of those, you might as well jump over there and delete it. It will save you whole lot of time.

Ben: Generally, if you’re going off bullet points and things like that if you haven’t memorized a script, you will improve each time. You’ll be more concise, you’ll get more confident, you’ll get the point across in fewer words, so ultimately you end up keeping those later takes.

The BBS Formula, I don’t know if we have time to show that, that was the snippets.

David: Yes, all it was, was an example of me doing it and I’m happy to get you the video as well as the video editing so you can see it, an unedited, raw version of me doing that video of the BBS. You’ll see me and I’ll sit there and I’ll read my point, I’ll say what I need to say, and then hands come back here, then I go back to read whatever it is that I want. If I mess up, you’ll get better with this over time, the first video you do is going to be the worst video you ever do and you’ll just get better at this.

Don’t be too hard on yourself. Sometimes if you forget to go back like that, you can get over that with post edit by snapping into their head shot and snapping out. Ben will show you zooming in and zooming out, so it doesn’t have to be exactly flawless because we’ll just change the camera angle and really that’s me taking a new shot.

Ben: It’s a way for you to take the pressure off yourself. You can just do this little bit by bit, you’ve heard this ‘we’ll fix it in post.’ You can really fix a lot of things in post production. If you’re well prepared and you know that’s you’re going to be fixing it in post, you can record the content better.

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