Promotional Video Content To Make That Sale

2021-03-11T02:47:06+00:00

Video Transcript: Then I come into the selling, which is the final part of that act. I’ll start to build that proof, proof it works. That’s where you show them examples of, here is me with that number 1 position. Here are the hundreds of clients that I’ve worked for and got amazing testimonials and results for. Here’s the proof. That’s how I build the trust.

Other trust things, what can you do to build in credibility? You might build in logos. Here’s me, some of my articles have been featured in Your Trading Edge, the Daryl Guppy Newsletter, The Herald Sun and I’ll put in those types of logos if you’ve got them.

How much is it going to cost? I’m not someone to beat around the bush. I don’t make someone read an entire sales letter to find the price buried right down the bottom. Mine is front and center. If people are looking for it, I want to make things as easy for them as possible. You’ll go to one of my websites, the BBS Formula, and it’s a $300-$400 product and the price is right there up the front, next to the video, before they even get into the sales letter. I just don’t want to hide anything from them. If they want to see it, I’m happy to show them.

The guarantee as well, you’ve got to have a bold guarantee in there and a call to action. At the end of the video, this is the most important thing with every video. You need to finish with, here’s what you do next. The next thing you need to do is pick up the phone and call me. Go over to this website and book your seat now. Enter your details below into the opt in form.

That’s why it’s important to know your objective first and then you make sure that the call to action is in that tail end. It must have zero confusion and it needs to be a single option. So it needs to be very clear, you don’t want to tell them, go opt in, go make a purchase, go send this to you friends, go give it the thumbs up. Just be very clear on one outcome.

We’ve got a question over here.

Question: A question on the single option. One of my mentors Sean D’Souza in Auckland, awesome marketer, always has two options at the end of every sales form. It’s to move them away from price and make them focus on value. So the yes, yes closing.

David: Yes, this is something Pete might be able to comment on quite well. We were talking the other day about the Panama Hat Company. I think it can be an effective strategy and it does work. I’m going to show you the way that I do it, but there are plenty of different ways to skin this fish. Pete’s got a good example.

Pete: I’ve got a slightly different way. From a sales perspective, in terms of how we run the telco company, we always teach our sales guys to give people a choice. Rather than say, here’s the one thing to choose, that way they’re choosing between yes and no. It’s either yes, I’m going to do this or no, I’m not. If you give them two, they’ve got to choose yes or yes, exactly as you said.

So I think personally, from a sales perspective, to give people two positive choices, not two completely different things like, fill out this form or star over here on Facebook, two very similar things they can choose one or the other. People like to make a choice, that’s human nature. You want them to make a choice in your favour, so giving them two positive choices is a better way to go from my perspective.

David: I think it depends as well on where the video is at and what it’s doing. When someone comes into Planet 13 and they’re buying a pair of trip pants or something like that, we’re going to give them options and that ‘yes, yes’ can be very powerful. Are you going to wear these pants with that top or are you going to wear these pants with that top? That pre assumes that they’re going to get one or the other. So I think there is a place for that. In the videos, depending on what it is that you’re doing, so maybe it has to do with the objective and outcome.

If I’m looking for them to opt in and that is my primary objective, I need to be very clear and I say, this is what you’re doing now. But from a sales point, if I can read them, the problem with video is that I’m not sitting in front of the client, so I can’t gauge and feel what it is that they’re saying. I can use that offering other things that I know is going to get yes, yes. But sometimes if it’s on a video, I don’t necessarily know where they’re at, so that’s why I try and do very singular focus.

Having a well-crafted promotional video content is essential to a successful sale. Click here to find out how our video services can help you.

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.