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Video Transcript: Easy as 1, 2, 3. 1st Tier Primary money phrase / domain

The way that I’ll structure this, I’ll just draw it up really quickly. If we think of our primary money phrase, it’s going to be your home page. You’ll optimize your home page for that primary keyword. So figure out what your biggest product and service is that you’re going to be offering, then you put your keyword modifier in front and that’s what you’ll optimize page one for, your home page.

2nd Tier – Primary services + modifiers / pages

Then you have the second tier pages that I talked about which are your About, your services, your testimonials, those types of things. What you want to do at that point, you’ll think, what are my other big products and services? Even though the About Us page may not be to do with that product and service, I’ll still optimize that page for that.

So SEO experts might be one keyword that we decided, yes, that is something we want to go after. So it might be Melbourne SEO experts and then I’ll optimize the About page, I’ll optimize the Contact Us page. All of these pages, these top tier pages, they’ve become part of your top website navigation, so they’re going to get most of the links from Google. So it’s a good idea to have these primary phrases that you want to rank for as close to this home page as possible.

3rd Tier – Longer tail + suburbs / blog

The final one, which is the third tier, is build a blog and underneath that you’ll start to post regular content which are going to be all the third tier type keywords which will be, for example, dentist, Doncaster, those suburb type keywords. From a structure point of view, that is how we set it up.

Onpage SEO

The last thing that I will talk about is just a little bit with onpage optimization. To break it down into those steps: step one, get clear on who your target market is, step two, identify what it is that is your biggest product and service is that they’re targeting. Then you’ll create your website, you’ll assign those keywords to the pages on your website and then you do the last thing which is called on page optimization.

1 page… 1-2 keywords and unique page titles

Onpage optimization is basically taking the keyword that we’ve identified and then making sure that we put it in the right places throughout the website so when Google comes to crawl that website it says, oh, this website is about Melbourne dentists or dentists South Yarra and pretty much it is educating Google that, yes, this page is about the keyword that we’re trying to optimize for.

You’ll pick the keyword and then all you have to do is, every page should only be optimized for one keyword and maybe a couple of variations of that keyword. Some people I’ve seen optimize and they’ll try and go for six or seven different keywords. If you do that, Google will just get confused and it won’t know what it is that you’re trying to optimize for. So get really clear and laser-focused on what keywords you’re going after. Then you might have some slight variations of that keyword.

Let’s have a quick look.

Pete: While Dave’s doing that, I’ll give you some context. This is what Google reads on your website. It doesn’t actually read the pretty pictures and all that material, it reads the text behind it, so it’s important, we’ll talk about this throughout the day, the things that the user doesn’t necessarily see that Google actually reads.

David: Yes, and so for my website here on the home page, the secondary keywords really are just variations of that primary phrase that I’m going after. The primary phrase I’m going after is Melbourne SEO Services, that is front and center. Then my variations are SEO Services, Melbourne search engine optimization. So you can see really they’re just variations on that primary and that’s the way that you should be looking at doing your
keywords.

Then you just want to make sure that you grab that keyword and you put it into the title tag. I’ll probably send out a little tutorial for you guys after this workshop where I can break down and actually maybe have a look at a webpage and say, here’s where the title tag goes, what a meta description is. But you take that keyword, you make sure the keyword is in the title tag, you make sure it’s in the meta description and the meta description is what appears in Google’s search results.

Meta description (160) & meta keywords

The meta description is something really key. You want to make sure that you write that from a copywriting point of view. I lifted my mind, I dropped myself into the person searching and I thought what it is that they’re going to be looking for. Number one, Melbourne SEO Services, they’ve typed in Melbourne SEO Services so I want to give that to them front and centre straight away.

Then basically what I like to do is, in the description it’s almost like an extra sales point. Want your website to be in position number one on Google? Of course, that’s why they’re looking for SEO Services. So it’s really important that you make sure that this is optimized and you also put the keyword in that meta description as well.

Make sure that there is a minimum of 300 words on the page. Google likes to make sure there is some content on there. We talked about this the other night. A lot of people when they first start building webpages, they might build them completely in Flash. Search engines can’t read Flash. So you want to make sure there is actual content. By Flash I mean, if I had a website that just had a video, Google can’t read that video. So you want to make sure that you’ve got some content and text that Google can read. Have a minimum of 300 words.

Keyword density (x3 per 500 words)

Keyword density is just how many times the keyword appear throughout the text on the page. You just don’t want to have that keyword spammed in there. I don’t want to say, Melbourne SEO Services is the number one SEO firm. Melbourne SEO Services can get you the results that you need. Melbourne SEO Services… It’s not natural.

Whenever I think of SEO, I think usability as number one as well as other search engine optimization techniques. You always want to think about the user because that is in line with what Google thinks. Google wants to provide the user with the best experience. So when you create everything that you do, make sure you create it with the user in mind and then SEO comes second.

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