Promotional videos have their place, but let’s face it, no one is going to pay much attention to you going on about how great your business is. If you have a video of a happy client saying how their life has improved thanks to your great service, or product that is going to have far more impact. There are a few reasons why video testimonial is so helpful to get more clients today.
Firstly, your credibility is greatly enhanced through the use of video testimonials. Just reading page after page of sales copy will not easily persuade the viewer that you are the person they need to do business with. Pages of text just put people off, and they will probably do no more than glance at it. By contrast, with online video, social media and images you have all the tools you need to show your viewer that you are an authentic, genuine person who can deliver on your promises.
Second, people like to do business with people, not with faceless corporations. If they can actually see the person whose life has been changed by a product or service, they are more likely to believe they too can be helped using video testimonials. If you are a weight loss company, for example, actually seeing some slim, healthy person who has been using your service to lose weight, will make more of an impression than having you stating that it works.
With a testimonial, your viewer sees real people who have done business with you and they are then more willing to take the step of engaging with you as well.
Do you do this yourself or hire a professional video production company? If you are a small business with a small staff, it might be just as easy for you to get hold of a video camera and ask some of your best clients to come to you and record short video testimonials. If you are a larger company, you might want a more professional look which could be achieved by hiring a professional team to record some testimonials for you. A video production team should be able to plan, shoot, edit and market your video for you, leaving you the time to get to work on your business.
A well made video testimonial is a powerful marketing tool, and whether you do it yourself or hire someone else to do it for you, it is a tool that you do not want to neglect.
Click here for more tips on how to produce quality video testimonials for your small business. For further assistance regarding video making, contact our team at Melbourne Video Production. We’re there to help.