Web video production has suddenly become a big business and is making the main players a handsome sum of money. A recent report by the BBC confirms the massive strides that have already been made in this area of website video production.
Today, video hosting sites are some of the most popular on the internet, allowing successful video bloggers to cash in big time.
About The Video Makers
Often, these highly successful video makers are teenagers who create music videos or comedy sketches. The BBC says some of these young people are making six figures a year. They are doing this because marketers are also very interested in the fact that many people are being drawn to web video hosting sites and social media sites.
The Marketers Know This Is Where It’s At
For marketers, this phenomenon of video watching makes it a cheap and easy way to get their products in front of large audiences.
The numbers are huge. YouTube receives 500 million unique viewers per month, and recently, 500 million users logged into Facebook in one single day. No wonder, then, marketers think they have found the answer to their prayers.
How The Video Makers Profit
Marketers pay the hosting sites, and the video makers themselves can get a cut of this advertising revenue from website video production clients. Sites like Daily Motion and Blip pay good money to video makers who drive traffic to their sites. YouTube has paid millions of dollars to its amateur video makers over the last four years. If their video gets a thousand views, they can earn $20. For some really successful videos that get a million views, the video producer can earn $20,000.
Small businesses are even hiring extra staff just to learn more about video production tips and supply videos to YouTube and Blip, because it is very economically profitable.
More and more people are being lured away from TV to watch online video. This is likely to encourage marketers to invest more in online video.
Go Where the Action Is
As a small online business and website video production owner in Australia, you need to get in on this action. If you start now and incorporate video into your website, you’ll be ahead of the pack. Don’t leave it until everyone has worked out that the video is the way to go. Get in ahead of your competition, and your business will go forward in leaps and bounds.
If you need any more help with presenting a video or any other aspect of video making, contact our team at Melbourne Video Production. We would be more than happy to help you in any way we can.
