There’s never been a better time for a business to start creating web videos, because now is always the right time to boost sales. This is the main reason, but there are other reasons for you to start making videos.
Firstly, web videos drive traffic. Well-made, well-distributed videos will drive traffic to your website, and your website should thrive on that, boosting your sales greatly.
Video is also search engine friendly, so it will help you dominate the first page of Google for your keywords. If you have a good call to action, it will help people convince them that they need to visit your website. If you use watermarking throughout, they will know exactly how to get there.
Video is the online equivalent of a face-to-face meeting. You look your customer in the eye and explain clearly how your product or service is going to enrich their life and make it easier using video-making equipment. The conversion rate of video is far higher than that of plain text or audio, and your sales will undoubtedly increase with the use of well-made videos.
It’s far easier now, even than it was two years ago, to make web videos. It’s cheap, affordable, and relatively easy to do. Once you have set up the basic equipment, including a camera, audio, and lights, you can create any number of effective and professional-looking videos. All of this equipment should cost you no more than $1000. The editing and distributing is free or a very minimal cost. There is now integration between the software for editing, distributing, and disseminating videos.
As well as conveying a marketing message, video allows you to demonstrate your knowledge in your business field. You can show your customers you understand their problems better than they do themselves and can offer effective solutions. By answering frequently asked questions, you can preempt many of the queries they will have about your products and services.
This all adds to your status as an authority and boosts your credibility and trustworthiness, which are qualities that will ultimately decide whether someone will buy from you online or not.
Certainly, over the last few years, the ‘voodoo’ element from web video has been removed; the mystique that it held and kept people fearful of making their own videos has finally disappeared. Business owners now feel empowered and ready to dive into the world of video.
Click here if you need direction and help in making your own web videos. Our team at Melbourne Video Production has a wealth of expertise and experience that we’re happy to share. Simply contact us, and we’ll give you all the help you need to create effective and professional-looking videos. We have been making videos for our own business for several years and have encountered all the difficulties, overcoming them through trial and error. We would be happy to pass on what we’ve learned.
It’s a good idea to get started with your own web videos today.
