The way a web video Melbourne business owner traditionally ran an advertising campaign was to put an ad in Yellow Pages, maybe get some flyers printed and perhaps get a spot on local radio. All these means have a definite time limit and cost money. Now there is a much more effective way to go about it. Online video is a very cost effective means of getting your message across, and there are some very good reasons why this is so.
Prove You’re a Genuine Person
With video, your prospective web video Melbourne customer can get a clear idea of who you are and what you’re offering. You can demonstrate your product or service clearly and they can see that you are not a fly-by-night business, here today and gone tomorrow. It is easy to remain elusive on the internet, but with video, you are giving the customer the chance to learn about you and your business.
Video Will Hold Your Customer’s Attention
A website which is made up of pages and pages of text, no matter how interesting the content, is not going to hold the visitor’s attention. By contrast, a website with a video is very attractive to your prospective customer. Have an attention grabbing opening graphic and follow up with some great content answering the customer’s most frequently asked questions, and you will have a captive audience. Your visitor will be hooked and stay on your website until he has realized what benefit your product offers him.
Make Your Dollar Stretch Further
The traditional methods of advertising – print advertisements, radio spots, Yellow Pages – all cost money and have a finite life span. With web video, you can leave the video up for a s long as your want with no added charge. Your video can be uploaded to a number of places: your website, YouTube, Vimeo, etc and will continue to advertise your wares even after it has been superseded by newer videos.
Go Above and Beyond Your Visitors’ Expectations
Video is the norm nowadays, it is what people expect when they visit your corporate video productions website. Give them what they expect and go beyond this. Make your video one which has high standards of production and value. If you don’t feel up to the task, you might like to outsource the work so that you will have a truly professional job done.
However it is done, made by you or made by someone else who has the tools and the experience to do a great job, it should be entertaining, informative and have a call to action at the end which the visitor will want to comply with.
Video is For More than Just for Your Website
Video is important for your website, but you can also use it in your emails. This is a great communication tool and a video or audio email will not only get your message across, it will also have a huge impact on your prospective web video Melbourne customer.
Utilizing quality videos is best to achieve your objectives in doing video marketing. Feel free to contact our team to find out more about our complete video services.