Web Video Marketing – The Next Step For Your Online Business

Play Video

Web videos are in fashion.

There are many reasons why web video marketing is now essential for any online business to become involved with. To find a video on a website is no longer the exception: in the past eighteen months it has become the rule.

Web Video Is Now Mainstream

We all know such video hosting sites as YouTube, Vimeo and Hulu have made watching video part of everyone’s life. We watch everything from a baby biting his brother’s finger to a cat playing the piano. We catch up on TV shows we’ve missed and watch news reports online.

Surveys Prove What We Already Think

Surveys have proved what we instinctively know, that online video is becoming more and more commonplace.

The latest Nielsen rating for September 2011 in theUSshowed 265 million unique video viewers visiting the main video sites and streaming almost 18 billion videos.

Another survey by TV Guide in theUSshowed 15% of those taking part watched six hours or more of online video weekly compared to 4% last year. Sixty-two peer cent said they watched  more online video than last year. Similar trends are most likely happening inAustralia, just with smaller numbers.

What This Means For Businesses

This means that if you are not devoting a percentage of your web video marketing budget to the making of videos to sell your business, you are not budgeting wisely.  It seems that many Australian businesses are rather slow on the uptake in this area of online video services. Don’t let your business be one of them.

When they visit websites, people expect to see videos front and centre. Some visitors get easily bored scrolling through pages of text, but will happily sit there and be entertained by a well scripted, well shot video. Many people just prefer to get their information visually or aurally rather than spend the time reading.

People are already conditioned to watch online video, as we have seen. They are comfortable with the medium, and expect to get their entertainment and information in this format.

When you make videos for your online business, you can rest assured that people will watch. They are already getting accustomed to online video through short viral clips and TV programs viewed online, so watching your business video will not seem strange to them. Well made videos will increase your marketing success and give you great return on investment. You really cannot afford to ignore this development.

Looking for a way to do web video marketing like an expert? Click this. You can also contact us for assistance on making an online video marketing campaign today.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.