How To Do Things Right With Web Video Marketing

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Now is a good time to take stock and see where you are with web video marketing. The signs are unmistakable – more and more people are consuming web video an ever increasing rate. To even keep afloat business wise, you simply must be a part of it. Maybe you have started making and uploading your videos. Congratulations! You have taken a step that many businesses have failed to do. Now you need to think about  improving the quality of your work so that your message reaches more people more effectively.

If you haven’t taken that first step however, this leads into our first point.

1. Now Is The Time To Start To Incorporate Web Video Into Your Marketing Campaigns

If you are not using video, you are hurting your business every day. What is stopping you? Maybe you are shy in front of the camera – start by practicing in front of the mirror, or get one of your more outgoing employees to be your front man. Your first video will be the worst you ever create, and it will only get better from there. So make 2012 the year that you take the plunge with digital video production!

2. Do What It Takes To Improve The Quality Of Your Video

Maybe you need to start reading some books, taking some courses, or if you don’t have the time, finding a good outsourcer to pass your video production across to. No one willingly does business with someone who produces an inferior video. There are video production companies which will take over everything for you and shoot a great video, edit it, upload it and distribute it to help your web video marketing efforts. You won’t need to lift a finger.

3. Clarify Your Goal

What do you want to achieve with your video? You need a clear idea about what step you want your viewer to take. Do you want him to leave his email address, visit your website, or pick up the phone to call you?  Have the call to action in your mind from the outset and it will help shape your video.

 4. Think Carefully About Your Script

Every great video starts with a good script. This is something which you should carefully think about before you start shooting.  Take a course on script writing or find someone to do it for you. Either way, the message should be clear and unambiguous and should be written in such a way that your viewer will want to listen and watch until the very end.

5. Watch Your Presentation

No one wants to watch a video where the presenter fluffs his lines and fills empty space with ‘ums’ and ‘ers’. Have your script well prepared, and broken down into concise bullet points. You can unobtrusively refer to these to help your memory, but don’t read the script word for word. You want your presentation to be natural and genuine.

Choose one or more or these points to vastly improve your web video marketing campaign for 2012. Contact us to find out how we can help you create effective business videos.


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