Use Viral Video Marketing To Boost Your Brand

2021-03-11T22:01:02+00:00

Did you enjoy this video? Want more tips, tricks and tactics for an effective viral video marketing? Click here to get started.

Video Transcript: Now we’re just going to talk a little bit about viral and branded content. Now everyone has heard of viral videos, some of you may or may not have heard of branded content. I’m just going to talk about the differences. Does everyone remember Chris Crocker? ‘Leave Britney alone!’ Remember him? That’s viral, that’s exactly what viral is about. It’s for a short term gain. It’s hey, I want everyone to know that I push my kid down the stairs and it’s really funny. It gets passed around the world.

In terms of viral, it’s something you can’t control. People say, I want to make a viral video. Well, in the sense of viral, it’s up to the world whether they want to see it. Generally it’s not a good long term brand building, here’s my great company, it’s like this is a flash in the pan. Some of them are. There are some things that are really effective. If you bring out things that are discrete, separate, then it can be really effective.

Question: I’ve noticed recently on YouTube that since they’ve released an update, that a lot of big companies are starting to do viral YouTube videos. There was a pizza store in New Zealand and it was this big story where it started off with this guy and it was the end of the world and a girl ordered a pizza. He was stuck at the end of the world and he went on this adventure and you had to choose.

At the end of the video it stopped and it said, will he jump the fence or will he attack the zombie? It went all the way through this viral video and there were all these funny things. This one I watched the other day was this guy about to attack a bear and it was, what will he do to the bear? White out comes and white outs the name of the YouTube video and you can write a new name of the YouTube video and press enter and the video changes to what you type. So he kisses the bear, he does what ever you want and the video changes, so they’re using viral video.

Ben: So do you remember what the brand was or what it was for?

Question: The one was for Hal Pizza in New Zealand and the other was for one of the white out things.

Ben: How long were the videos?

Question: The videos? They were probably about in fifteen to twenty second snippets and then you chose what you wanted to do next. Overall if you watched them all, they probably went for fifteen to twenty minutes. Each little snippet was nice and short and you got to choose your way along the way.

Ben: Yes, it is a really effective thing, but again, behind that viral video is a very clear plan and structure. They know exactly what they want you to do and where they want you to take it. Viral started out, I saw one where these guys threw a piece of dynamite into the Seine River in Paris and this guy surfed on the wave that came out. That’s amazing but I think Quicksilver jumped on that one, but ultimately, this is what we’re leading to, turn it into a branded thing if you want it to be viral. Try to have a plan for it.

A branded content is more niche and it’s a bit more about telling a story and information about a product or a service that you have. Again, it will have a long term effect. It will make them connect to a brand. I’m sure all of you have seen the Old Spice ads now, the I’m a man, those ones. Those ones are just going off tap and I’d say they’re leading the way in terms of utilizing that kind of viral message which is highly branded. It breathed new life into this brand which was a dying old man brand.

Now you might have seen on YouTube that guy who is answering tweets and questions from people. So they’ve taken something they’ve put this video out there and now it’s very structured, brand building branded content delivery that they have. This example is really quick. (video)

Five seconds. Twenty-three million views on the chipmunk. Now I’ll just show you a little bit of this other one. (video) That guy I think has fifteen million views. That’s an example of viral video. He has got his own website and he goes and gives talks about why he’s doing it, etc. We’re almost out of time, I’m sure we’re over time.

Now I want to show you some branded content. I won’t show you the whole of this one. This is an example of a much more structured one.(video) This is a little film, it’s for Reebok and it’s just this story about a guy who messes everyone up. Now you might have seen our Google versus Yellow Pages.

David: The main difference I can see and this is a distinction that Ben brought to my business as viral versus branded content. A lot of times people are talking and they’ll get the two terms mixed up. Corporates do it all the time, they’ll talk about making something go viral.

Really viral content tends to be that content that is that chipmunk with the music, whereas branded content is all about having a message that you’re trying to get across. As Ben said, it’s usually more niche because things that spread viral, sometimes don’t go viral if it feels like it’s got an underlying message, like something is being sold. People don’t like to spread that as much because they not looking to sell their friends unless it’s really funny and you get a few home runs like your Reebok and your Old Spice.

It is not easy creating a successful viral video marketing campaign. You need expert help when producing web videos that work. Click here to know where and how you can start.

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.