How To Make Video Sales Letters That Attract Clients

Play Video

If your video sales letter is not converting into sales, the reason may be because you are not grabbing your viewer’s attention at the start. The first few moments are crucial, because in those few moments the prospective client will decide if they video is worth spending time on or not.

The following are few ideas about how to open your video sales letters with punch.

Know Your Avatar

To get a good understanding of who you are marketing to, float out of your mind and into the body of your prospective client. Start to think his thoughts and really get under his skin. What are his frustrations, what are his problems? Think about what are the barriers I would feel to buying that product or service. What would attract me, being that person?

attract sales

Attract sales by making informative and engaging video sales letters.

Break Their Pattern

People very easily and quickly settle into patterns of daily life. It is up to you to break into that pattern and offer something new. It pays to try to keep on the cutting edge with video, because new ideas are quickly appropriated by others. Come up with an opening that hasn’t been tried before and you’ll secure a captive audience for yourself.

Familiar Is To Be Avoided!

There are an ever growing number of videos to watch now on the web so you need to become very creative in order to capture your audience. Find something that has never been seen or heard before! That is what viral video marketing is about.

Make The Headline.

I never start my video with ‘Hi, my name is…’ Your audience has not interest whatever in what your name is. They want their problem addressed and solved. Think of the opening of your video as the headline of an article in a newspaper. Think of something catchy and relevant to open with.


Most people have a radio playing endlessly in their mind. It is tuned to station WIIFM, What’s in it for me? Your potential buyer is asking this question as he is viewing your video sales letters. How can I benefit from this product or service that you are offering me?

Discoveries And Concerns

Tell your prospective customer what are the advantages and benefits he is going to gain by purchasing your product. Alternatively, you can name and exaggerate his biggest fear. For example, you might ask him what is going to happen if he never achieves position 1 on Google. His competitors are going to steal all his clients, his business will fail, he won’t be able to provide for his family. Now you have his attention completely, you can state clearly the solution you have for his problem.

Once you have found an exciting and novel opening pitch, the rest of the video will flow and you will be able to script it easily. Paying attention to those opening few moments of your video will pay dividends and you will soon see the results in increased conversions. Never neglect this crucial part of your video sales letters.

Are you looking for ways to spice up your video sales letters? Melbourne Web Video Production likes to keep you up to date with information on how to come up with engaging video sales letters to promote your online business. Learn more about writing your video sales letters today.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.