Have you ever wondered what YouTube’s longest video is without using quality video production services? It is, in fact, a video made by Jonathan Harchick, who created it solely to see how much compressed video he could fit into the 20 GB maximum allowance from YouTube. He managed 571 hours of a not very interesting slideshow of badly focused pictures from his holiday in Chile.
Although he has had 36,000 hits, you can be sure that not many of those people have watched his video from beginning to end! However, if you’re running an online business, it’s essential to keep your viewers interested and watching until the very end. You will have a much greater chance of doing just that if you keep your videos short.
Our team at our video production services in St. Kilda shares the following tips:
You Can Cover More Topics
You are more likely to get people watching your video if it’s two minutes long rather than fifteen minutes. People often check the length of the video before they click PLAY. You should therefore cover a number of short topics rather than one or two long ones. Keep it short and sharp, and you will increase your audience numbers.
Many Types of Videos
When you’re producing more short videos rather than a small number of longer ones, you can experiment and delve into many different types of videos with the help of top video production services. So many types of videos can be made. There are overviews of products, how-to videos, testimonials, and FAQ videos that answer your customers’ most frequently asked questions. Choose the ones that are best suited to your industry.
Concentrate on the Product
When you are making a short video, you have less time to waffle on about yourself. You only have time to speak about the main point of the video, which is the benefits of the product or service you’re offering.
Make a Series of Videos
Are you finding it difficult to convey all the information in just a two-minute video? The answer is simple. You can make a series of videos, each video production company building on the last. Your potential customer will come back to the series when they have a few spare minutes and continue watching. Or you can start with a longer video, say fifteen minutes, and break it down into a series of three five-minute videos.
You don’t want to be like Jonathan Harchick and bore people with what you have to offer! Short, sharp videos about your video production services are the way to go and will put you ahead in the web video marketing race! Contact our video production services in St. Kilda today. Click here.
Learn to focus when creating your video.
