If you are willing to take the time and learn a few video production techniques, creating your own videos and then marketing them are well within most people’s reach using effective video production marketing techniques.
You should never underestimate the power of web video to drive traffic to your website, and ultimately increase your sales. If you want to give it a go yourself, here are some things to consider.
Begin With Basic Equipment
All you need to get started is a camera (the one on your iPhone will be good enough to begin with), a microphone, tripod, some video editing software and a few lights. Filming at your office or outdoors if you have pleasant weather are two good places to start.
You might like to show some of your products during the filming; if so make sure you have these on hand as you start your online video production.
Interesting Content Is A Must
You want your viewer to stay with you until the end of the video. For this reason, you need to plan it carefully, have a well thought out script and keep it short and sharp. You have a few seconds at the start to really capture the interest of your viewer – if you ramble and speak about only what interests you, you will have lost their interest and they will click away.
Speak about the benefits of your product and service and how your customers’ lives will be changed for the better if they do business with you. Make it relevant to your target market.
Add Some Music
For a really professional feel to your video and video production marketing, you need some music as an accompaniment. Find some royalty free music so you don’t run into trouble with music companies.
Do Your Keyword Research
Many people don’t realize you need to do keyword research for your videos as much as you need to for your website. Put some of your keywords in the video title, description and tags when you upload them to YouTube, Vimeo and so on. That way more people will be able to find you and your audience will grow.
Your file format should be saved as a WMV file as most video sharing sites will accept this form.
Use Social Media
As part of video production techniques, your video can be promoted on social media platforms such as facebook and twitter to find an even larger audience.
These are the basics of running a successful video marketing campaign using effective video production marketing tips. If you get involved, your business will never look back.