Video Production Marketing In St. Kilda Is Maturing

Play Video

There are signs that traditional media is being overcome by the power of video production marketing. This has important implications for online business owners who need to keep up with the trend in order to stay successful.

Study Of Online Video Marketing

Online video production marketing in St. Kilda is becoming more ‘mainstream’ according to a study commissioned in 2011 by YuMe Inc which is a US based video advertising technology company. Frank N.Magid Associates studied the viewers of the YuMe video ad network and found that over 60% of those they interviewed said their online video viewing had increased over the past twelve months and was set to continue growing.

TV advertising is expensive, where advertising online is free, once you have the video created with the help of video production marketing. Because television is so expensive to advertise on, only the heavy weights of each industry are able to use this media. This restricts viewers’ choice.

Nearly all advertisers who have used TV advertising are now adding a sizeable online component. Companies who used to run their ads on television are seeing the writing on the wall and are adding online video to their marketing campaigns, so it is becoming more of a cross platform marketing strategy with the help of internet video production.

Viewers of YouTube want choice, so they are turning more and more to online video and away from television. They also believe that online video production has improved in quality and this is undoubtedly why online video is given television advertising a run for its money.

Another restriction of television is that you have to watch the programs on the time schedule worked out by the stations. With online video, you can watch when you choose to watch. The YuMe study found that online video had become ‘more mainstream’ and viewers also found it more exclusive than the generally targeted content of television ads.

Other Significant Trends

The study also found that as people were generally spending more time watching online videos, their television watching time was reduced. Half those surveyed were watching online videos daily, most watching around seven hours of video per week.

Short sharp videos were favoured, with videos of under five minutes being the most popular. Seventy per cent of those surveyed watched videos under the five minute limit. If you are going to incorporate online video into your marketing strategies, it will pay to remember that people just don’t have long attention spans.

In conclusion, companies are finding it pays to devote their marketing efforts to online video rather than the more traditional media. Want expert help in doing this for your business? Click here to find video marketing tips or contact us to get in touch with our experts on video production marketing in St. Kilda.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.