Professional Video Editing Tips For Adding Text

Play Video
2021-03-15T05:52:04+00:00

Adding text to your online videos falls into four different video editing categories. They are the Call to Action, the watermark, and two other areas, the title and the lower third. Let us consider adding the title and the lower third to create a clear, coherent message in your videos.

Firstly, creating titles. The title will be the first thing your viewers see. It needs to be clear and concise so the viewer immediately knows what he can expect from the video. Use a plain background; often white text on a black background or black text on a white background looks best and is the most easily read. The font should be simple as well, as this creates an elegant and professional feel to the video.

In professional video editing, the tile should be kept on screen for about five seconds; anything less than that and the viewer will have trouble reading it, and any longer than that will make the viewer wonder if he is going to see anything other than the title!

The title should reflect the content of the video, it should give the viewer a clear idea of what he is to expect.  It needs to be catchy, so that it creates interest in the viewer, and hooks him. You don’t want him to switch off before the video has even started.

You need to show them that this video is going to be of some value to them and it will be actually worth their while to stick around and invest their time into it. If your software allows it, a good editing tool to use with the title is to slowly zoom in on it… this allows the viewer to focus his attention on actually reading and taking in what is ‘coming towards’ them. From the title, you then transition into the opening footage.

Another place you use text in a video in video editing is creating the lower third. This is usually a text and logo-based graphic that sits in the lower portion of the video screen, though it doesn’t take up the entire lower third as the name suggests. Lower thirds are used frequently in news and current affairs programs, as well as in corporate documentaries.

Using a lower third is the best way to introduce someone without them having to say who they are. iMovie allows you to easily create these lower thirds. You would write the person’s name and then their title. It’s a good idea to have this information on the left because often YouTube can have their logo on the right hand side, so you need to avoid this area in order for your lower third not to get lost.

It’s good to err here on the side of simplicity in terms of video editing. You can bold it or italicize or use different colours, but simple is always best. With most of your videos, the simplest of the iMovies  or Screenflow templates will product e a good, clean and professional look to the end product; for corporate videos some extra branding may be required in the loser third.

You should now be in a better position to start adding test to your videos if you have the right software. If you have any further questions about this aspect of video making, feel free to contact us at Melbourne Video Production or check out Lights, Camera, Profits! workshop by Melbourne SEO Services by clicking here. We are here to help with all aspects of the process.

Adding a lower third to your video is big news!

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.