3 Video Editing Tips to Get Your Call to Action Right

Play Video
2021-03-15T05:53:49+00:00

Video with no call to action is a dog with no bark.

A video without a Call to Action is a video without bite, without a goal. You need to add a Call to Action to have any effect on your sales, which is the whole point of making the video. The Call to Action may be to go to your website, pick up the phone and call you, enter their email or opt in and subscribe to something. Depending on the Call to Action, you may want to add your URL as well through video editing tips.

Consider the following when creating your outro and your Call to Action.

Firstly, you’re hopefully using a video editing tool like iMovie which allows you to add a text frame easily. You can fade the video out, for example, to a black screen and use white text in a simple font to communicate the next step to the viewer. It’s a good idea to have some consistency between your video editing system like the intro and the outro, so if you have used a black screen at the start, use a black screen to finish the video.

Rather than confuse the viewer with a number of choices, it’s best to stick to one option. You may want to add your URL as well. Make the Call to Action very clear, sharp and succinct.   You want to leave no doubt in the viewer’s mind exactly what you want them to do.

If you have some simple branding (such as SEO in three colours), you should be able to add this in your list of video editing tips as well.

Next, make sure the text is large enough for the viewer to see easily. If you’ve got the space there, you might as well use it to make it as clear and easy to read as possible for your viewer.

Make sure the last screen is long enough. When a video is played on YouTube, as soon as it finishes, the playlist throws up many other options of videos to watch. You want your Call to Action to be the last thing the viewer sees, so make this stay in view for eight to fifteen seconds.

Also in your video editing software make sure you don’t fade the screen to black, which is the default option. YouTube will display the last screen when your video finishes, andyou want your Call to Action to be the last thing your viewer sees, not a black screen. This gives them a chance to actually do what the Call to Action suggests – that is, go back to your website, book a seat or whatever the Call to Action says. The last thing the viewer will then see is your URL and hopefully this will be enough to prompt them to take the action.

Taking these steps will help make your outro and Call to Action as high impact as possible using effective video editing tips.

If you would like any further help with making the intro, outro or middle of your video, contact our team at Melbourne Video Production, and we can give your further assistance. We would be glad to receive your call and have a wealth of experience behind us which should enable us to help you whatever your question may be.

You can also check out helpful instructions and tips on how to create professional videos for your business by clicking here.

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.