The Dentists QR Code Promotion Concept

Play Video

One of our video and SEO clients, The Dentists, recently approached us with an idea. They had noticed that people often crowded around the entrance to their building because there was a tramstop right next to the doorway. After some discussion, they decided that they wanted to capitalise on the potential marketing opportunity that literally lay right on their doorstep. They wanted something that would entertain the people as they waited for their tram, but didn’t require a spruiker or a man dressed in a bunny suit holding a sign.

The Concept

All this in mind, we decided upon using a QR code. For those that don’t already know, a QR code looks like a square barcode and it acts in much the same way, but has limitless possibilities. Many Smart Phones now have a QR code scanner ready to go so you can easily scan any QR code on the go. Once you scan the code, any number of things can happen: a webpage might load, an audio track might play or even a video. We decided to go with a video – since that’s our specialty 😉

QR code

QR code

The Shoot

So we began shooting a video that gave a quick tour of The Dentists’ practice, led by one of the cute dental nurses, which showed you around the different rooms and even the in-house lab. The nurse then invites you to come on up the stairs and have a look around for yourself.

We tried to keep the video short, sweet and to-the-point, as people may only have a minute or two before their tram comes. The video consisted of short introductions to the rooms and their services by the dental nurse and then they were transitioned with a sped-up walkthrough of the entire practice.

The Result

We linked the video on Youtube to a customised QR code and then printed out the QR code with the text “Bored? Scan This.” to entice the person to scan the code while they wait for their tram. With the QR code printed on thick cardboard, we stuck it to the inside window of the entrance to The Dentists and the YouTube views are quickly racking up – which means people are scanning and watching the video.

As you could imagine… The Dentists loved it and it’s been a huge success. Check out the video we linked to the QR code below:

The Dentists and MVP always like to stay on the bleeding edge and this is just one example of how we stay ahead of our competition. If you’d like to create your own QR Code video, click here to contact us to find out more.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.