Quality Video Camera Review For Small Business – HD Vs. DSLR

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Now we got to this level. I feel like I’m on an infomercial or something. This is my camera, it’s called a Sony Z1. This is an HD camera. I guess the difference between these types of cameras is the functionality and how many things you can customize. This has automatic functions but it’s got a whole bunch of manual functions as well. You can adjust things like the audio levels and your white balance and the type of picture. Some of these things will do that as well.

Does everyone know what I mean when I talk about white balance? You know when you watch a video and it can look really blue, or it can look really orange or it can look different colours? What that is, the white balance basically sets the mark for the whole spectrum of light. So once you get your white balance right, then all the other colours fall into place. When I’m going to shoot with this, you get someone to stand there with a white piece of paper, an absolute white colour, you zoom in and you set a white balance to it and that will balance out all the other colours.

With these kinds of cameras, you can often choose them, it will say, I want to do an indoor or I want to do outdoor. Different types of light have a different temperature on the colour spectrum. Daylight is very blue and it is made more so by the polarizing on these windows but most daylight is very blue. Tungsten lights, indoor lights are warmer, pinky reds and things like that. Cameras need to be able to balance those things. Something like this is much better at doing something like that.

I don’t know how many of you would need to use something like this. They’re expensive. This is probably new, it’s probably about $7000, but they’re workhorses, they’re fantastic cameras. It’s a video camera. The one thing about video is that generally it keeps everything in focus. You know when you see a video, most of the ones we’ve done, everything is in focus. When you move into higher end film cameras with different lenses on them, that’s when you can start to get a different depth of field.

Does everyone know about depth of field? You know when you’re watching a movie and the subject is in focus and the person behind and everything else is blurred out? That’s your depth of filed and that basically is telling your eye where to look, where they want you to concentrate on. Something like this can achieve that but it’s usually from further away.

The last camera I’ll show you and this is my new toy is the digital SLR cameras. Has anyone played around with one of these? Now these cameras are taking the world by storm in terms of film and video at the moment as well as impressive video camera ratings. They’re starting to shoot television shows, indie feature films, they’ll start to shoot more feature films on them as well, commercials. The advantage of these things is that they have a massive sensor. Basically the way digital video cameras work is it’s the amount of light that comes in and gets captured by a sensor that reads the information.

With this, it’s made for digital stills which takes in a lot of information. You know when something is eighteen megapixels or something, it’s very sensitive, so it takes in more information, basically. The beauty of these is you can change lenses on them which gives you different looks. So I’ve started using this and it has absolutely changed the quality of the work that I do. I get a much more filmic look and it just ups the level of what it is. These cameras are coming down in price. This one is about $1000 for the body and then you buy the lenses on top of that. This is something you’d be interested in, they are fantastic.

Nothing is perfect. This has limitations in the quality of the audio. These weren’t made to be proper video cameras, so the quality of the audio isn’t fantastic, but there are ways around that; you can get external audio and things like that. If you want, in the break, you can come and have a play with this and I’ll show you around.

David: With the videos, at each stage that Ben is going to take you through, you want to in your mind think, what’s going to be right for my situation and just start to make a choice. Start to circle in your area, I think that camera is going to be right for me.

I think if you’re just getting started out and you want to do it on a low budget, you might want to look at the Kodak and the Flip. You might move into the Handycam or that last DSLR camera, as well, shift there. Just try and get a gauge at where you’re at, maybe what you’ve got, what you want to get. That’s pretty much what the aim of this section is, just so you feel like, I know what I should get.

Ben: Obviously you can go into so much more detail about just one of these things but it’s just giving you an overview of the kind of spectrum that’s out there.

I hope this quality video camera review will help you get the best equipment to shoot your business videos. Want to get additional help in producing professional videos for your small business? Contact our video production experts.

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