Online Video Advertising – How To Make It Compelling And Watchable

Play Video

Web video and online video advertising is a smart way to market your business, but only if the content you show is compelling and watchable. We have compiled a list of ways you can keep your viewers hooked on what it is you have to tell them.

Get People Chuckling

One infallible way to keep your audience interested is to get them laughing.  Of course there is a time and place, but if you can inject some humour somewhere into your video, you will have your prospective customer coming back for more.

Keep It Short

Many people are time poor and just don’t have a spare half an hour to sit watching a video. A good time span is 60 – 90 seconds and it is amazing how much information and entertainment you can cram into that time frame. A long video can be broken up and made into a series of shorter videos.

Create A Video They Will Want To Click

It is important to have the video displayed on your website in such a way that your viewer will want to click ‘Play’. Make the photo they see before they start watching appealing and attractive so that they won’t be able to resist finding out what it is you have to say.

Vary The Type Of Video You Create

There are so many different types of video to make, that is a shame to stick to only one. There are testimonials, ‘how to’, FAQs and promotional videos for products to name a few. Keep your viewer entertained with the variety of styles that you present.

Make Your Videos Versatile

People don’t watch videos just on their computer. They watch them on their smartphones and on social media platforms as well. Make sure your video is able to be watched on multiple platforms.

Pay Attention To Your Script

A really good video for online video advertising has a really good script. Don’t expect to be able to speak fluently and effectively to the camera if you haven’t planned well ahead with a well thought out script.

Understand Your Viewer

Do your research and be sure of who your audience is. You will then know how best to address them, and what type of content they will be most interested in. Don’t adopt a scatter gun approach where you try to hit all targets; know who your audience is and speak specifically to that audience.

Music Enhances Video

Find some suitable music to enhance your online marketing videos. You will make it more interesting to watch, and you will be able to set the mood. Make sure the music you choose is royalty free so you don’t get into trouble with music companies down the line.

Think About Authority, Transparency And Personality

You want to be in this business of video marketing for the long haul. Make video to enhance your reputation, and do this by being authentic and genuine.

Have A Call To Action

By the time your audience reaches the end of your video, you want them to have a clear idea of what you want them to do next. They should know if they are to call you, give their email address or visit a particular website. The call to action is the goal of any well thought out video.

Want to know more about online video advertising? Click here. You can also contact our team at Melbourne Video Production for expert video creation assistance today.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.