Have you been working in your industry for a number of years and gained valuable knowledge which very few other people have? Would you like to monetize your business in new ways? Online video production and online video advertising may be your answers.
Info Product Explained
Info product is any product where you sell the information rather than the physical product itself. Examples of info product are a DVD series or online video series, a report or an ebook. It can be sold as a separate item or made available to paying customers on a membership site. It is usually educational, but can also be entertaining.
Every business is capable of providing info product. If you are running a gardening business, you can provide interesting information about how to plan out your garden and the best plants and trees to buy. If you are a hairdresser, you can provide information about how to care for your particular type of hair and how to select the right hairdresser for you.
Using Online Video For Info Product
Any business today can use online video streaming for info products or create DVDs to sell, now that rising bandwidth is generally available. You might be an SEO company who runs regular training workshops for other businesses; you might be presenting new products and services and want to capture these on video; or maybe you are an instrumentalist who wants a larger audience. Each of these situations would lend itself to the creation of online video to expand business.
The Many Benefits Of Online Video Info Product
One of the great benefits of info product is the very high margin that it can attract. People are generally willing to pay a good price for information that they can’t get any other way. The DVDs themselves are not hugely expensive to create, but can often be sold for m several hundreds of dollars for a full set.
Well-made online video can position you as the expert in your field. It helps to extend your reputation far and wide. If you are providing material that no one else is, you become the person people seek out to answer their questions.
Once made, the online video production videos can keep on being sold time and time again without further input from you. You get paid forever for work you do once only.
If you run workshop or seminars, consider getting these recorded and then make a series of videos from the content. Creating info product is a very effective use of your time.