When running an online video production campaign using effective online video advertising, you need to measure the campaign’s success and use the results to adjust your approach.
Online video requires significant investment, and you therefore need to measure the Return on Investment (ROI). Here are some ways to measure and improve that ROI.
ROI Is Measured In Different Ways
Sometimes it is a little difficult to get an accurate reading on your Return on Investment. You make videos to position yourself as an expert in your niche. How do you measure the increase in your credibility?
You build your database by collecting email addresses. It’s difficult to measure how this will translate into sales, although it probably will.
You may create a series of how-to videos using top-notch video production equipment. It’s not easy to measure exactly how that will increase the reach of your reputation among industry leaders.
You share your video on social media sites – again, it would be difficult to quantify the ROI of such exposure using online video advertising.
Sometimes, videos don’t actually make you money, but they save costs. Online video can keep staff informed of new developments. You don’t have to foot the bill for expensive travel for your staff – rather than come to you for a meeting, they watch a video you make. Videos can also be used for customer service.
Set Goals
Just as you would measure the success of an online ad, you need to measure the success of your business videos. Clearly define your expectations and goals. You may have included a video on the landing page of a Pay-Per-Click campaign. Did you get as many sales or leads as expected?
Improve Your ROI
One excellent way to improve the ROI on your videos is to include a clear call to action. The viewer needs to know exactly what you want him to do at the end of the video. By telling him whether to pick up the phone, opt in, or give his email address, you are moving him one step closer to purchasing what you have on offer.
A good video production company can help you with your video campaign and help you measure its success. Choose your company wisely so that you’re helped in all aspects of creating the video, from pre-production to post-production and marketing.
Online video advertising helps you promote your business, but you also have to measure its success. Click here for more tips on how to do this today, or contact our Melbourne video production experts and take advantage of our quality web video services.
