There are many reasons to use online marketing solutions video to promote your business. Here are a some of them.
1. It’s Free
Once you have actually shot and edited the video, it is free to upload to many sites and social media platforms. This is in contrast to any type of print advertising, where you often have to pay top dollar, especially if you want to use TV advertising.
2. It Shows You Are A Real Person
In the often murky world of the internet, it is great to be able to actually show that you are a real person. Your prospective customer will get to know you through your internet marketing online videos, so that when he wants to do business with you, he will feel he is able to trust you.
3. It Increases Your Credibility
Linked to the previous point, a video can demonstrate that you have credibility and authenticity. You can look your customer squarely in the eye and tell them honestly about the products and services you have on offer
4. Show Off Your Wares
Because it is a visual medium, online marketing solutions video is able to showcase the products and services you have on offer in the best light. It will be much more powerful than having text to describe the product, or a still photograph.
5. Holds The Attention
Most people find video enjoyable to watch, so with a video on your website, your customers will stay on your site longer. This gives you a better chance to get across your message and to close the sale.
6. It Is Versatile
There are so many different types of videos you can create – how to, FAQ, testimonials to name a few. You don’t have to stay in a rut; experiment with many different ways to get your message across.
7. It Improves SEO
Video is great for SEO. Optimize your video in the same way you do your website for well chosen keyword phrases and you will move up in the search engine rankings.
8. It Keeps Going
Once the video is made and uploaded, it can be your salesman 24/7, 365 days a year. No more work is required from you to keep it going.
9. The Emotional Bond
After seeing you on your Youtube videos, people will develop an emotional bond with you. They will want to interact with you and do business with you because they feel as if they already know you.
10. People Expect It
You need to use video because people expect it nowadays. A website without video feels outdated. To remain ahead of the pack, you need video.
Maximise the power of online marketing solutions video and let it help boost the potential of your internet business. Click here for more tips on how to do this today. Want an expert video production staff to help? Contact us to find out more.