Video Transcript: Remember what the point of getting your videos out and about is. The point is to drag them back to your website. For the majority of a lot of the videos that I do, I want to get them back onto my website to get them into my funnel.
If you imagine these are just little bits of content spread out all over the web that I’m hoping they start nibbling on these bits of bait, they get hooked and then they get dragged back into my site. Then I try to get them into my funnel and then I start to take them down my sales process. So always keep in mind what the idea of what it is that you’re trying to do with the video.
I’ll take you through a few things about how to go ahead, set up and make a new YouTube account, edit your video channel. I can show you my trading site. There are a few things we can look through. I’ll take you through each step of the way. I’ll just go through this and then you just follow the steps. A lot of editing and setting up your YouTube channel is something that you need to do once and then once it’s set up you don’t need to worry about it. Then you start to focus on creating content.
We’ll just head over to my YouTube account and here’s one I prepared earlier. That’s the ‘I eat shit for breakfast.’ I actually took the same video and re branded it and one, on my djenyns free YouTube account, I used at as ‘Anthony Robbins Green Drink 2.0’ and then on my internet marketing one I did ‘You Eat Pieces of Shit for Breakfast’ and the keyword I was going after was a Happy Gilmore quote. So I was getting to come up for that. We’ll come to keyword research in a little bit.
Let’s have a look at editing the channel. The first things I want to have a look at, once you sign into your YouTube account and you go to your channel page, so you can just use your drop down and you’ll go down to my channel. Once you get to my channel, when you’re logged into your account, you get these extra settings along the top here and these are the extra setting you only see as an account owner.
The first one I want to show you or talk about is making sure that you set a good user name in your YouTube account. When you go ahead and set up an account djenyns is probably not the best choice.
That was something I set three or four years ago when I first opened and make a new YouTube account. Try and do something keyword rich if you can, or something related to your brand. On the other account, my internet marketing, I did The SEO Method because that’s the brand, my product. It’s also a good idea if you can try and bring some keywords into that.
A good example of that, Free Yoga videos. That might be a really good name for a YouTube channel, thinking in terms of what your business is. I don’t stress too much about it because I’ve already set up my account and I’ve come too far now.
The next thing we need to have a look at, you come into settings. What you want to do is, under the channel type here, you want to change the channel type to be a different channel. You get some choices. Automatically it’s set to YouTuber. You want to make sure that you set it to guru or one of the other ones. Just don’t set it to YouTube. The reason for this is from You Tube you get awards for when you’re the most viewed or your video is getting a lot of attention or your channel is most subscribed.
Everybody automatically by default gets put into the YouTuber style of channel type. If you change that channel type it’s much easier to win awards because you’re competing against a lot fewer people. Once you start to compete against a lot fewer people, then what do you do? You do something like this because I’m always looking to build that credibility, looking to build that trust.
When you see something pop up, thirteen most viewed today. That’s just I took a little screen shot when I did get that award and that’s just adding credibility to what it is that I do. They click that and it links through to my internet marketing website. So that’s a way to increase the chance of your account getting awards. I took a screen shot of that award and then put it on my website. It’s just adding a bit of proof. People are familiar with the YouTube logo. It’s often a good idea if you get awards and things like that, there’s that level of familiarity as soon as they get to the website.
The next thing that I’ve got, I talked about the screen shots, setting up your themes. So under the themes here, you want to come down into themes, you can change your colours. I’m just going to show you the important material. Come down to the advanced options down here and change your background image. There are custom YouTube backgrounds that you can get and you can pay to get them done. Gideon Shalwick, he’s got a really good example of a custom one for business videos and I’ll show you that a little bit later.
The way that I do it, I’m a little bit more ghetto and we’ll just go to here. I think in my head, what’s the primary objective of this website? It’s hard because we’re on a small screen, I’m only on a very small MacBook here. Usually for most other people when they see it, I do the background image, I tile it and I just do the url. What’s the aim of the game? Get them back to my website.
So I use different sizes there because, dependent on where it’s placed on the thing, see I’ve got a smaller one off to the right hand side which is easy to see on the right hand side. On the left hand side you’ll see this one over here is easier to see when it’s on the other side. No matter where they are on the site, they’re seeing my logo. So that’s that. The two accounts we’ll be having a look at, I prefer to show my trading material because I often see a lot of internet marketers show their marketing internet marketing material. I like to show you guys, here’s how I’m doing it in a business outside of internet marketing.
This is my trading site so you can see it’s the same thing, just freetradingsystems.org
I hope you learned quick tips from this information on how to make a new YouTube account. If you have any questions regarding video marketing or if you are looking for assistance in producing expert quality videos for your small business, click here, we are ready to help.