Use FAQs In Your Internet Video Marketing

Play Video

Video Transcript: Now I’m going to go into all the other things that you can use to generate video content. The first one is FAQs, frequently asked questions. The great thing about FAQs is it’s instant content. You can bring any question to life and answer it. Again, it’s what we talked about in the three act structure, the second act, it’s about anticipating problems, questions that people have. Again, you guys are the experts, you guys are customers. You want to know how much something costs, you want to know where you can park, you want to know how long a process is, when you’re going to get delivery, how many colours it comes in. Anything like that you can turn into a video.

People prefer when you’re telling them things. What we’re doing here today, you could read a book about this if you want but there’s something about the human interaction, the delivery, the emotional connection you get from it that is much more engaging. Utilize that inbuilt faculty that we have. Keep it short and sharp, frequently asked questions, that’s what we talked about earlier. You don’t need to go and answer this question and then there are twenty others that I’m going to tell you about. Make them all separate. Here’s a question.

Dave’s just done a series of ten answers to questions that people might have about SEO and things like that. He could have done them as one massive piece, but he didn’t, he broke them up into separate little videos. Again, short attention spans, single point that you want to make, it’s the best thing to do.

Also, get your sales message in there too. We talked about making a call to action. You can put that in. Here’s an answer to your question about how many colours our t-shirts come in. They come in ten different colours, we can do customized ones and if you want to find out more, go to the website now, give us a call now. It’s just a natural thing. You’ve given them something and then you’ve given them the option to act on it.

David: A good example of that, that client I was talking about before, he was creating videos. He’s doing Q and As at the moment and putting them up on the video. It’s a fantastic pattern interrupt for his clients because he’s in the print management industry. No one sees using videos online. Someone emails in a question, he emails back and says, go watch this video. The client goes, wow, I’ve never seen that before, they love it and then they get sold and they start working with him.

Ben: Yes, exactly. I might get Dave to talk about this, the Mike Koenig’s technique. He’s the guy behind Traffic Geyser which we’ll talk about and some of you probably already know about.

David: Yes, head over to, you can see an interview I did with Mike on there and he talked through this process, so I don’t have to go into it in any great detail. He has a 10 x10 x 4, I’m not even too sure what the x 4 is, I just remember the 10 x 10, which is what are the top ten questions that your clients ask you and what are the top ten questions that your clients should ask you. I think any business that you work with or your own business, should answer both of those and create video responses to each one of them, upload them to YouTube.

Here is a series of questions as well. I have a business coach who works with me and I think having some sort of coach and mentor that you go under, even if you know the material, people who are experts in their field have mentors. My mentor gave me a series of questions that I answered as well and you can see all of the responses on All the videos are there on YouTube but I answered the questions in relation to SEO and this can apply to any business: does it work, is it worth the money, how much is it, when can I expect results, how much work will it be for me, I can’t afford it, my business is unique, can’t I do it myself, who are you, how can I help you, have you had any failures, how long will it take and is there a guarantee?

Those are a series of questions you can answer, once Ben shows you how to set up your videos and set it up correctly. Stand in front of a screen, record them and then put them throughout your website. Have an FAQ site, you just save all the links in a spreadsheet when a client emails you with a series of questions, if you’ve got a video response you can send it back, if you don’t, maybe you record a new video and then send them the link back. Using videos to answer questions like that is just a very good way to do business.

Ben: Have you guys watched the WillItBlend videos? Now there is answering a question. The question is, let’s throw a garden rake in it and see if it will blend that. Yes. Let’s throw in a mobile phone, yes, it will blend that too. That’s a beautiful example of, you guys, do you want to know if this product works, it sure does. So the same thing, use any of the questions and I’m sure you’ll have specific ones for your company or service as well.

So what to write? Now this will go on every single thing that we go through, I’ll tell you exactly what you need to write. The question, what is the question? What are questions you have been asked, or, as Dave said, what should your customers be asking? An explanation of the answer. So before you record a video, you want a clear explanation of what that answer is. Again, responses that you can anticipate, barriers that they have. Oh, that’s a bit too much for me, the cost, or I don’t have time for that. Factor that into the script that you’re writing, such as, you may be thinking this is going to take a lot of time. Well, you know what? It’s not, because we take care of all of it for you. It’s really simple.

Call to action again. As you can see, all these videos have a sales undertone to them. Also ask your customers for their responses. So you put up your FAQs but then you can write at the bottom, if there are any questions you want answered, we’ll make a video for you. That’s instant, that’s like doing a survey, you’re getting instant feedback about what your customers want to know.

These are just some of the tips you need to know for your internet video marketing campaign. Click here if you are looking to create your own web videos.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.