St. Kilda Web Video Tips On How To Increase Online Sales

Play Video
2021-03-15T05:56:00+00:00

   Use videos to market your products and services.

The format of your promotional videos needs to include the right steps to build the relationship and trust with your viewer needed in order to move the sales process along sufficiently to have a hope of conversion to a sale. Here are four things that should always be included in your videos to increase online sales as prepared by our team of St. Kilda web video experts.

1.   Trust and Credibility

The biggest fear people have which prevents them from buying over the internet is that you will disappear with their money. If you don’t address this fear then you are reducing your potential market drastically. A video on your website can help you do just that. In your video you are able to demonstrate exactly how your product or service works and what benefit they can achieve by purchasing the product from you. Testimonials are also a great addition; these provide instant credibility by showing a person just like your customer who had exactly the same problems which were solved by purchasing whatever your business is offering.

If you have been featured in newspapers, magazines or journals, add these logos to your video. This will add greatly to your credibility which in turn help greatly to increase sales online.

2.   Show the Price.

It can be very annoying for someone to have to wait until the very end to be told the price of the product or service. It is much better to be totally transparent and upfront with the cost. This puts the prospective clients at their ease and allows them to focus on the features and benefits of the product or service you have to offer.

3.   Guarantee

If possible, offer a bold and generous guarantee. It might sound counter intuitive to offer a full, no questions asked money back guarantee, but people won’t ask for their money back if you are offering a quality product. In fact they will be reassured by the guarantee and will be satisfied that their purchase is risk free.

4.   Call to Action.

This is the most important part of the whole video. You want your video to result in some positive action which will be of benefit to you. Don’t confuse the client with many options. Instead, offer them one clear action which they can take, such as pick up the phone or enter their email address. Because you can’t see their face, presenting them with several options will muddy the water and they may decide to do nothing.

However, there can be a point made for offering two very similar choices. People like to make a choice, that is part of human nature. So offering them the choice of say, a blue pair of pants or a grey pair of pants can be a powerful way to get a choice made in your favour. It will depend on the ultimate goal of the video.

If you include each of the four suggestions mentioned, you will be able to create a more successful promotional video, increase online sales and repeat this winning formula in order to grow your online business.

Melbourne Web Video Production likes to keep you up to date with tips on how to use promotional videos for your online business. If you’re just starting out with creating promotional videos, feel free to check out our special offer page today. Our St. Kilda web video staff are always ready to help you.

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.