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Video Transcript: Now tutorials, this is where you position yourself as the expert. Now I have a real passion about helping people position themselves as the expert. I just love it. People have so many talents, it’s what can I do? This is why I do what I do. What can I do to help people know about you, your product, your service, your skills and things like that? Tutorials are a fantastic way to do this and it can be a very simple thing.
Obviously I’m in the video production game, it’s a massive thing to learn about film making and production and things like that. I’m always learning new things. You know what? I watch tutorials all the time. I might want to do some film noir lighting, I type it into YouTube, film noir tutorial, it will be out there. These are things where your expertise, people will want to know about. It will get you repeat views because people will come back again and again to look. I might tell someone about a great tutorial I watched about green screens or how to do this editing technique. It builds trust and you can also create a product out of it.
There’s this guy called the Final Cut King. I work in Final Cut Pro, which is the editing software that I use which is an Apple software, I’m sure most of you have heard about it. It’s a big program and I’m always trying to learn new things. I started going and checking out this guy and he just gives great tutorials, just screen capture of the things he does. He talks through it really clearly and now he’s got a whole training product on it. He’s getting interviews on television and he’s making money from something that started as, I just want to help people out because this is cool work that I like to do.
So what to write? This is really important, again, the script, a clear step by step plan. Go through it a few times, whatever it is that you want to present to someone. So when you give the tutorial it’s clear and not, oh, wait a minute. You want it to be really clear and concise, so take your time and write that out. Think about how it’s going to help people and this is about that first act, setting it out, saying, if you know how to do this, then this is going to help you do this or it’s going to help you achieve what you want to achieve.
Keywords, and this is also good for SEO. So include in your video talking about specific things to do with that industry or that product or that service. Maybe you can help me here Dave.
David: Under that section where I talk about video distribution, I’ll go into great detail on keyword selection and how to make sure you get it in front of the right people.
Ben: Yes, and then ‘where to find out more.’ You’re going to make, five, ten, fifteen of these tutorials or maybe you can subscribe to my YouTube channel and every time I make a new one, you’ll be the first to know.
Question: YouTube, I don’t know what you’d call it, but are there folders? What you’re doing here is creating a whole lot of content around a whole lot of different strategies, so interviews, tutorials, Q and As, FAQs. With your YouTube channel, can you actually have sub channels or folders?
Ben: You can have play lists and that’s where you can put them in. Ultimately they’ll all show up in the main body of it but you can have a play list of all your tutorials or all your interviews or things like that you have.
Question: Right, and you can label it?
Ben: Yes, and we do it with everything that we create for Melbourne SEO.
Pete: The other option is to create multiple YouTube channels if you want to. That comes down to your outcome that these guys spoke about earlier. I know some businesses that have multiple YouTube channels and one is their sales channel, one is their FAQ channel, one’s there tutorial channel. That way people can go to one bit and get immersed in what they’re after, and not get confused. So that’s something you might want to consider as well.
It just comes down to your marketplace and what you want to do. So it just comes down to your particular outcome. I think it works exceptionally in certain circumstances, so you’re not hitting people who are going for support with sales videos and getting lost and confused and saying, what’s going on here? Particularly for the sales related video sequence, you want to have that separate in my opinion sometimes, to not distract that person so they can keep going in that funnel you’re trying to push them through.