How to create a viral video on youtube
Life-sized Lego car powered by air case study
It was a shining success. But what made it so successful?
Viral videos. Everybody wants one. But how can you make it happen? The truth is, there’s no guarantee something will “go viral”. Any web video production house that claim they can make a video “go viral” is just trying to make a sale and are setting unrealistic expectations from the get-go.
To understand viral videos and to give your video the best chance of “going viral”, you need to understand the nature of what makes a video “go viral” in the first place, and just as importantly, understanding what a viral video is not. It’s not about production values, it’s not about having the best product, it’s not about being funny and it’s not about how much money you throw at it.
A viral video really comes down to one thing. Shareability. You need to put yourself in the viewer’s shoes and then ask yourself this question: Why would I share this?
– I’d share this because it’s funny
– I’d share this because I learned something
– I’d share this because it’s shocking or unbelievable
– I’d share this because it represents my views/values
– etc. etc.
Then you need to ask: Who would I share this with?
The answers could range from:
– My friends
– My family
– My partner
– My work colleagues
– My social networks
– etc. etc.
Of course, if you need a little help, give us a call on 03 8618 6801… we have the team, the skills and experience to give you the best shot at having your own YouTube viral video hit.
Still interested in our Lego car experiment? Find out a few more fun facts below: