How To Promote Your Videos Using This Email Marketing Tactic

Play Video

Did you enjoy this video? Want to know how email marketing tactic works to promote your videos? Click here for more information.

Video Transcript: So we want to try and capture their e-mail address and the way that I do that is we want to entice them by creating a white paper or a free report. This is again when we think back to the different structure that I took you through at the start of the day. Firstly, we set up the avatar. Then we make sure, once we’ve set up the avatar, we do the keyword research.

Then we make sure that we do the on page optimization and get that right. Then we do some quick cash with the pay per click work. Then after that, we do the SEO link building. At this point in time you might add in some web 2.0 because it’s easy to set up profiles. Then you’re starting to get a bit of activity on your website. Now let’s see what we can do to capture that lead. The reason when working with a client I push this further down the path, is because it takes a little bit for me to educate the client as to why they need this. A lot of them don’t understand, but the power, a lot of people talk about the idea of the power is in the database, that back end.

Just recently we did a launch in the stock market niche. We’ve got a really extensive database in that niche and we just launch a product and I’m launching it to them with no other JVs or anything and we make a really good business just out of doing these little launches. That same thing can apply in your local business. You build up that database. You can continue to market to them as well with special offers and things like that.

Position yourself as an expert in your internet video marketing campaign and build the rapport as you launch viral video marketing . So writing a white paper gets you to position yourself as the expert. The way that I like to write the white paper, I talk about how I craft it. I talked about building the rapport and there’s a little shot of what I’ve got on my website, an eye catching graphical representation of the free report that I offer on Melbourne SEO Services. And then I give them a very clear call to action. Click here, enter your details and download. I’m telling them exactly what they need to be doing. I’ve got that on the website.

Law of reciprocity and micro commitment. The other thing, once someone enters in their name and they sign up to your autoresponder series, it’s almost like they’ve made a micro commitment to doing business with you. Once they’ve said, I trust you enough now to enter my e-mail address, it’s like they’re on that slippery slope now down into my business. They’ve slipped in now and then I can start to introduce them to all of my other products and services, who I am, what I do. Getting that initial micro commitment is important.

Now you know that a simple email marketing tactic can help you launch your own viral video marketing soon. Want to get additional help in producing viral videos for your business? Contact us today.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

Email Marketing2
Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.