One of the most effective ways to promote yourself as a business coach in Melbourne is to use the power of a corporate web video.
I’m sure it has become apparent to you that more and more people are spending increasing amounts of time watching videos on the web. To stay ahead, it’s vital that you also get involved in video production, for the sake of your business.
Here are a few ways you can stand out from your competitors as an expert in the video production industry.
Your Authority will Grow.
We attribute expert status to people we see on TV, and the same applies to video. You place yourself in the role of a guru as soon as you become visible on video. This will enhance your status in the eyes of your customers and will increase your earning power at the same time.
Sell Training And Coaching Materials To Your Clients
Don’t just confine your valuable expertise to coaching your face-to-face clients. Spread your influence by creating DVDS of your coaching tips and making these available on your website where they can work for you 24/7. Information products such as these also have the added benefit of being very high-margin.
Give Away Your Videos
Your clients consume media in various ways. Some prefer to read, others to listen, and still others to watch a corporate video on the web. When you provide them with DVDS that impart valuable information, you’re making your expertise available to a large percentage who learn best by seeing things done. Place these videos on the membership site for your coaching or mentoring service and let your clients consume your valuable information at their own pace.
Talk About Your Business
There’s no place to hide when you’re on video. You can talk directly to your prospective customers, look them in the eye, and explain the benefits of the products or services you have on offer. You know your intended market and can use the language they understand.
Your Viewers Will See You As Authentic
Ask a few of your best clients to create a short testimonial for you, explaining what it’s done for them to do business with you. Your prospective customers will believe what others say about you far more readily than they will consider all the good things you say about yourself by utilising a quality corporate web video. This will be one of the reasons business leaders will choose you over another business coach.
Make sure to make the most out of a corporate web video to bring out the best in you as a business coach. Contact our team to find out more.
