Online video is one of the most powerful marketing tools around, so it pays to take advantage of it whenever you can. There are ways you can make your marketing videos and corporate promo video even more persuasive so that you will maximize the chances that your viewer will do what you are asking them to do.
Consider the following ways to sharpen up your use of this already powerful medium.
1. Know Who You’re Talking To
If you have a clear idea who your audience is, you can speak their language and communicate with them much better. Do your research to discover the likes and dislikes as well as the problems your potential customers are likely to have. You can then do your best to address these problems and provide practical solutions in your corporate promo video.
2. Speak Right To Your Viewer
There is no hiding once you are on video. Here you have a chance to prove to your viewer that you are a genuine, authentic person who has their best interests at heart. Don’t try and create a video full of quirky, arty techniques, leave that to the professional actors and video production company Melbourne. Just speak honestly, in simple, easy to understand language, looking straight at the camera, and you will be able to persuade them that you are worthy of their trust.
3. The Call To Action Is The Crux Of The Video
Don’t leave your audience ‘hanging’ at the end, wondering how they can get to your web page. You may want them to leave their email address, pick up the phone to call you or visit your website. Whatever it is, make it clear to them what they should be doing. If you have created a business YouTube video, most often you will want them to go to your website. Allow them to do this easily.
4. Make Your URL Visible Throughout
Some people are impatient and want to visit your website before they come to the end of the video. Make it easy for them by clearly displaying your web address in the lower third of the videoand have it as a watermark displayed from the beginning to the end of the video. Allowing them to visit your website while they are keen to do so just makes sense.
5. Tell Your Story
We all love a story. In the section of the video where you tell about your business, relate a story such as how you got started, what obstacles you have overcome to get to where you are now and what motivates you to keep going. People will respond more to your story in your corporate promo video, rather than to a recital about how great your business is.
Introduce what makes your company a cut above the rest in your niche. Contact our team today to know more about how we can help create a great corporate video promo for your business.
You may also be interested to get a studio hire in St. Kilda to help produce a professional video for you or your business.