The Golden Rule Of Business Video Editing: Keep It Invisible

Play Video
traffic lights

Keep unnecessary things invisible.

Driving along in your car, you hardly notice the traffic lights. You stop occasionally for a red light, and the traffic flows along smoothly. You have a good trip and reach your destination safely because the traffic lights were in order and everybody traveled without undue disruption. The traffic lights were not something you paid attention to, they were in effect invisible because they were doing their job.

Another example might be your teeth. If you visit the dentist twice a year, brush your teeth daily and eat sensibly, your teeth don’t cause you trouble and you are hardly conscious of them. They do the job of helping you eat and the rest of the time, you don’t even think about them. Essentially your teeth are fairly invisible unless something goes drastically wrong with your mouth and you are forced to think about it.

The same applies to your online video specifically in terms of business video editing. The last thing you want your audience thinking is ‘who edited this video?’ You want the audience to be focused on the content of your message; anything that detracts from this is not helping you.

You want the physical aspects of the video, the transitions, the fade outs the change of camera angle and watermarks to be invisible. You want the message to be front and centre rather than any fancy effects you think might enhance your content using corporate video editing techniques.

This skill of making sure everything comes together into a seamless whole in a video is something that requires practice and experience. You want every aspect of your video to be smooth and merely a background to the story you’re telling. The script-writing, the equipment used and the actual shooting of the video footage with angles and zoom and so on all should serve to bring out the important points you are striving to make.

Sometimes professionals will try for the dramatic effect by using new video making techniques, but these are best left to the masters of the art. Those who are beginning and still have much to learn should stick to the tried and true methods and remain ‘invisible’ in their attempts to make videos, otherwise they run the risk of making a complete mess of the whole thing!

It is crucial that you have good standard lighting, audio and camera. Lighting in business video editing that is too dark or too light will immediately be noticed by your audience and will take their attention from what you are trying to convey to them. Similarly, poor quality sound or a fuzzy image will be distracting.

To edit your video, you will need your raw footage and a good video editing software program like iMovies. It takes practice to get your transitions right, and putting in the lower thirds and intros and outros. iMovies allows you to make mistakes and rectify them in seconds.

Editing is needed to emphasize certain points throughout your video, to denote time passing and when the body position of the presenter changes. Take your time to experiment with iMovies until you get to the point where you can feel whether your video looks right, is flowing smoothly and is conveying the message you intend for it to have.

For further tips on great business video editing techniques and other aspects of video making, you can check this workshop or contact our team at Melbourne Video Production. We love to help people make great looking videos.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.


We love helping small and medium size business access high quality video.
Here’s what our clients say.


We love helping small and medium size business access high quality video.
Here’s what our clients say.

abstract 1846962 640
Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff


This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.