The Golden Rule Of Business Video Editing: Keep It Invisible

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2021-03-15T05:51:10+00:00

Keep unnecessary things invisible.

Driving along in your car, you hardly notice the traffic lights. You stop occasionally for a red light, and the traffic flows along smoothly. You have a good trip and reach your destination safely because the traffic lights were in order and everybody traveled without undue disruption. The traffic lights were not something you paid attention to, they were in effect invisible because they were doing their job.

Another example might be your teeth. If you visit the dentist twice a year, brush your teeth daily and eat sensibly, your teeth don’t cause you trouble and you are hardly conscious of them. They do the job of helping you eat and the rest of the time, you don’t even think about them. Essentially your teeth are fairly invisible unless something goes drastically wrong with your mouth and you are forced to think about it.

The same applies to your online video specifically in terms of business video editing. The last thing you want your audience thinking is ‘who edited this video?’ You want the audience to be focused on the content of your message; anything that detracts from this is not helping you.

You want the physical aspects of the video, the transitions, the fade outs the change of camera angle and watermarks to be invisible. You want the message to be front and centre rather than any fancy effects you think might enhance your content using corporate video editing techniques.

This skill of making sure everything comes together into a seamless whole in a video is something that requires practice and experience. You want every aspect of your video to be smooth and merely a background to the story you’re telling. The script-writing, the equipment used and the actual shooting of the video footage with angles and zoom and so on all should serve to bring out the important points you are striving to make.

Sometimes professionals will try for the dramatic effect by using new video making techniques, but these are best left to the masters of the art. Those who are beginning and still have much to learn should stick to the tried and true methods and remain ‘invisible’ in their attempts to make videos, otherwise they run the risk of making a complete mess of the whole thing!

It is crucial that you have good standard lighting, audio and camera. Lighting in business video editing that is too dark or too light will immediately be noticed by your audience and will take their attention from what you are trying to convey to them. Similarly, poor quality sound or a fuzzy image will be distracting.

To edit your video, you will need your raw footage and a good video editing software program like iMovies. It takes practice to get your transitions right, and putting in the lower thirds and intros and outros. iMovies allows you to make mistakes and rectify them in seconds.

Editing is needed to emphasize certain points throughout your video, to denote time passing and when the body position of the presenter changes. Take your time to experiment with iMovies until you get to the point where you can feel whether your video looks right, is flowing smoothly and is conveying the message you intend for it to have.

For further tips on great business video editing techniques and other aspects of video making, you can check this workshop or contact our team at Melbourne Video Production. We love to help people make great looking videos.

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