Music is one of those things that you might not notice in a video, if it’s done well, but you’ll definitely miss it if it’s not there!
Music is a great mood setter and can enhance the content of your video, so it’s definitely worth spending time choosing just the right background. Here are some suggestions for choosing great music and tips on how to add music to a video.
Firstly, go royalty free when you add music to video. Within iMovie, you can access your music collection, but this can create copyright issues. A better choice would be royalty free music which allows you to use the music freely without worrying about having to pay royalties to the artist or songwriter.
iLife jingles are royalty free and are great for starting or ending a video. There is a great variety to choose from and it is important to spend a bit of time listening to the jingles, as a good choice can enhance the content of the video you are making. Displaying a list of your products for example would benefit by having some relaxing, laid back kind of music playing; a dynamic call to action should have something more livelier and insistent playing.
If your business has several different arms, it is a good idea to choose a particular style of music for each section of the business. Over time, the particular jingle or piece of music you choose will become associated with that side of your business. You may decide to have the music playing throughout the video or just at the start and at the end; it will depend on the type of video you are making and your taste.
In iMovies you can control the level of the music clip you choose by going into Tools and Audio Adjustments. There you will find something called ‘ducking’ which allows you to tone down and add music to video when there is another soundtrack like a presenter’s voice that needs to be clearly heard. In this way, the music doesn’t drown out the all important message.
Remember that the content, the story is the most important factor in your video.
You need to edit the video such that the music comes in and ends at the right moment. If it starts a frame too late or ends a frame too early, the whole video will be out of balance and it will spoil the effect. It may take some time to get this aspect right, but it is time well spent, as well suited music which starts and ends at exactly the right time will enhance the quality of the entire video.
In iMovies you can add music to video where you want it to come in – place it over the clip and it will start playing there. This requires a bit of practice, but you will soon be in a position to add your own style to your videos.
Adding music to videos will make them more appealing to the viewer and will help make your business stand out from the rest. If you would like more tips about video making, contact the Melbourne Video Production team. We are there to help.