For most small businesses, one of the important types of marketing videos they should do is the About Us video. It is a short video basically telling the world who you are, what you do, how the business got started, and even how your product or service can help your customers.
Take for example the video we created for the all-female Port Melbourne dental clinic, Beacon Cove Dental. What we did was we purposely showed the caring and human side of the clinic, as opposed to the usual imagery of tooth aches and surgeries. That way the clients will get to know more of the people behind the clinic and learn to trust them.
And you should be doing the same type of About Us video for your small business. It does not have to be a complicated video production. You just need the assistance and guidance of the video specialists of Melbourne Video Production.
You can read the press release we sent out about this subject: