How Social Media Has Changed Web Video Marketing

Play Video

Social media is having an impact on web video marketing, and it is important for you the business owner to stay abreast of these changes.

People Don’t Want You To Sell To Them

Think of social media sites like going to a party. Party guests don’t expect you to come up to them and start spruiking your products and services. Just as advertising your wares at a party is frowned on, so is advertising on social media. Engage people with information they find interesting and if along the way you get to mention that you have something on offer they might be interested in, fine, but don’t make it your main focus in your website video production.

Don’t Be A Fake

Online videos for your business should not feature paid actors. People want to see who they’re actually going to be dealing with, so make it your face they become familiar with. Treat the camera as your friend as you do web video marketing; chat to it as if you were having a personal conversation with someone. Heavily scripted presentations are a turn off, so be casual and genuine and you will gain your audience’s interest and attention.

Vary Your Approach

One formula will not suit all situations. Vary your video presentations so that they remain fresh and entertaining. Things never stay the same on the web, so you need to keep an eye out for new and innovative ways of presenting your message.

Find Out Where Your Customer Plays

Your target market may favour one social media site over another. Maybe they got to YouTube most often for their entertainment and information. Wherever it is, you need to know where they are and  tailor your  video accordingly.

Video Shares Are Where It Is At

It used to be that the higher number of clicks you got, the better for your online marketing campaigns. Now success is measured differently, by the number of shares on social media sites. This could be the number of re-Tweets, emails, blog posts or facebook shares. Every time your video is shared, you are exposed to a larger audience and you get free advertising for your business. Make sure people want to share your video by keeping it short and sweet, relevant and informative.

Keep The Comments Coming

Now that you are using social media well, you will need to keep commenting. Follow up any comment you receive about your video and just keep the conversation going. You will show that you’re interested in your customer using web video marketing, engaging with them and you are available to offer them any assistance they need.

If you would like any more help regarding presenting a video, or any other aspect of video making for your small business, get in contact with us at Melbourne Video Production. We would be more than happy to help you in any way we can. You can also check out this resource on video making by clicking here.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Social media
Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.