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Video Transcript: Now I’ve already covered this, talking about the different camera angles. Now here is the moment we’ve all been waiting for, when you’re actually presenting. As I said, this is about presenting to the camera. So first thing, how to remember your script. The five Ps. Be prepared, know your script, read it through.

The way Dave does it is with a white board as we talked about, making bullet points. If you don’t have a white board, write it on a piece of paper, just as long as you can see it. Put it behind the camera so you can actually have a read of it and know where you’re at. It’s just like public speaking when you make notes and things like that. Or these, if you’re writing bullet points.

This is a really important thing. For some reason, as soon as a camera gets turned on, people freak out. They suddenly feel like they’re being judged. It’s like when a little kid looks you in the face and you say, why are you looking at me? What’s wrong with me? It’s just looking at you, this is just an eye that’s recording information. I used to be quite afraid of cameras. Even though I went to drama school and became an actor, I was pretty scared, maybe that’s why I did it. Then one day, I said, ok buddy, you and me, so I just had a good look at it, I said, not much is going on, it’s ok.

So if you’re by yourself and in your own environment, just take some time. Maybe have a connection, get to know it. What I want you to know, whatever you’re presenting to a camera is just a conversation. It’s just a conversation with your audience. If you’ve got a picture of the audience behind you, then do that. It is about you just disseminating information and there happens to be something recording it.

The actual delivery techniques in small business videos, I’ll just run through this. You can learn a lot from actors. I used to work for a training company that hired actors to help corporate people with presentation skills. When you go to drama school, it’s like going to boot camp, they break you down and sometimes don’t put you back together. The things they teach you about your stance, your breath and your voice, these are your best friends.

Stance, most people, it goes in here, your nervous twitch. When people are talking, we generally do something with our bodies, because it is a bit uncomfortable to just stand there and be open. That reads really quickly with people. So if you’re presenting to a camera, and you say, hey, here’s my great product and say, oh, it’s awesome, you should get it, it comes across as, who is this person? I’m not going to believe them, they’re scared, whatever.

You need to find a stance, a nice neutral stance where your feet are hip worth apart, unlock your knees, just get a feel for it. Stand up straight, it changes how you feel. If I’m talking to you like this, a bit hunched, I’m a little bit scared of you now and I’m a little bit soft. If I literally just pull my shoulders back and stand up, I feel different. I feel stronger, I feel like I’ve got a certain level of authority and expertise and that’s just in your stance and your posture.

Where you want to look at either desktop video recorder or a professional video recorder, you want to look at the horizon. If you’re looking up or down it will give a different meaning, but if you’re looking straight ahead it will give you strength, it’s called the neutral stance. Then you want to be able to do something with your hands. Our hands represent the present moment. We’re always doing something, whatever you’re doing usually with your hands: you’re making lunch, you’re driving a car, you’re writing something, you’re typing, it’s usually with your hands.

The hands are dexterous things, they want to grip, they want to play. I’ve had this thing all day and so that’s one thing to remember if you’re presenting to the camera and you’ve got a remote control or something or a microphone, you’re going to play with it. Learn what that is, learn what your nervous twitch is and then just try to not do it. I’m going to try to not do it for the rest of this session.

Question: Because I’ve done a fair bit of body language studies, one of the tools they say, if you’re having a nervous twitch, put your two fingers together in the Mr Burns’ fashion, because that’s a power position.

David: In fact if you watch any of my online video marketing videos, that’s what I do, that’s how I stand in all my videos. It’s good for having a grounding centerpiece on where to come back for editing as well. I always stand like that.

Ben: I’ll do it for the rest of the time. So my minions, what are we going to talk about? So stance is the first thing and then breath. Your breath will get you through anything. Have you ever had a really hard massage and you think your ribs are going to break but if you breathe you’ll get through it?

Breathing is the first thing you lose when you start to get nervous. All the breath goes up into the top of your chest and it all gets stuck there because you’re not breathing. So anytime you start to feel that tension build up, take a breath and let it all go. You start again, and when it builds up again, you take another breath.

Finally your voice. Your voice comes from your breath. So if I’m really restricted in my breath, then my voice is going to change as opposed to when I’m talking from the depth of my voice which is coming from my breath. I literally just changed where I was breathing just then to change how it comes across. That’s going to position you in a certain way. If you’re trying to convince people of something, or market that you are an expert in some way, you need to come across in the best light and voice.

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