Our team from our website video production in St. Kilda have always believed that web video marketing is a great tool for any business, but make sure you use it honestly and make sure you do nothing which could ruin your online reputation.
A YouTube video was posted recently which could serve as a lesson to all about the need to be as honest as possible both on and offline. Congressman Walsh created a video called ‘Obama Quit Lying’ in which he drew attention to what he saw as President Obama’s financial irresponsibility. He created a lot of attention with this video, so much so that people wanted to find out more about the congressman. What they found was that his ex-wife had sued him over child support.
So indeed he did get the attention he was craving, but for all the wrong reasons. How ironic that the very man who was asking the President to be financially responsible, had failed so spectacularly himself.
The lesson every internet marketer should learn from this is that once you go online, there is really no place to hide. For this reason it is absolutely essential that you speak with integrity especially when offering corporate video services and you have a business and personal life to back it up.
As far as what you are presenting to the marketplace of website video production, you must make sure that your offers are squeaky clean and that you will live up to every one of your promises. If you fail to do so, your integrity and reputation in doing web video marketing will be gone, and no matter what you do to try and win your audience back, they will disappear forever if they see the slightest hint of dishonesty on your part.
Something else should be said about that video made by Congressman Joe Walsh. He spent his time slamming someone else’s reputation, while his own left a lot to be desired. It is important that you build up your own reputation honestly and without resorting to criticizing your competitors. It will do you no good in the long run if you spend precious time denigrating someone else. Just make sure you are delivering the best goods and services, and leave it up to your customers to make up their own minds about your competitors.
You don’t need ‘spin’ to convince the customer to do business with you. You just need to ensure that you are doing what you say you are doing, and providing the very best customer service possible. When you have an enviable reputation in doing website video production, you will do anything you can to guard it. Honesty will always pay in the long run.
Our website video production in St. Kilda can help you produce quality corporate videos and do the rest of video marketing for you. Feel free to contact us today.