Video Terms and Definitions for Beginners

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There are numerous online video terms and definitions that need to be understood in order to better appreciate online video marketing. Below is an online video glossary to get you started.

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.avi

- Also known as audio video interleave, Microsoft developed this multimedia container file format to allow synchronized audio and video playback.

.flv

-Also known as flash video file and is utilized for rendering video over the Web or Internet.

.mov

-Apple developed this video publishing file format and partnered it with QuickTime video players

.wmv

- (Windows Media Video)- An audio and video file encoded for use with Windows Media Player.

-Also known as Windows media video, this audio-video file format is used for Windows Media Player.

1

1080i

-The highest standard resolution available for High Def TV, which makes it ideal for advertising. It consists of 16:9 widescreen aspect ratio and 1080 non-progressive resolution horizontal lines.

1080/24p

-Standard international High Def format which operates at a 60 fields/second interlaced scan mode and has a 1920 (H) x 1080 (V) sampling structure.

1080/60i

-Standard international High Def format which operates at a progressively scanned 24 frames/second and has a 1920 (H) x 1080 (V) sampling structure.

1280×720

-1280 (H) x 720 (V) high def sampling structure with images progressively scanned

1920×1080

-1920 (H) x 1080 (V) high def sampling structure with images interlaced or progressively scanned.

2

23.98 or 23.976

- Video image rate of 23. 976 frames/second truncated to 23.98; deliberately offset from 24 frames to produce interlace video of 59.94 fields/second when a simple 3:2 process is done

24PsF

-24 frames progressive video which divides video into odd and even line segments for transmission, storage as well as display.

2K

A computer file scanned film image at a 2048 pixels per line resolution

3

30p

Usually referred to as 29.97p, it is a digital video progressively captured at 30 full-frames/second.

3:2 Pulldown

-Process of converting to 54.94i a 24 p or 24 frame/second film or video; slowing of the video or film to 23. 976 frames/second. A frame (1) of the 24-source is taken and three of the 59.94 fields are filled to get the 3:2 cadence.

7

720p

-A High Def TV mode that consists of 720 progressive resolution horizontal line and a 16:9 aspect ratio. At 60fps, it displays the highest quality images while broadcasting motion minus flickering or slowdown.

Ad Overlays

These ads typically appear 15 seconds into a video and stay for 10 seconds. They are similar to what you are able to view during TV shows and are laid across the screen (often at the bottom) in a small, semi-transparent way.

Advertising

-Typically commercials delivered through post and pre-production ads, web video, podcasts, and flash presentations and are used by companies to inform as well as persuade the audience.

Analog Camera

-A camera which has a non-digital video format. “Analog” in video is a method of recording which stores blue, red and green waves in fixed rows. Compared to digital video, analog video usually has less crisp detail. With modification, you can shoot digital video with an analog camera.

Animation

-Swift display of model positions or 2-D images to create the impression of movement through the persistence of vision of the eye.

A-Roll

-A video which centers on the main subject. In news, it is the video that is the clip’s main focus, like that of an interviewee or the person being interviewed. In multiple camera productions, it is the video taken by primary camera.

Asynchronous Video Delivery

-The delivery or transmission of previously stored or recorded video, also known as non-live video delivery or transmission.

Autoplay

-A video player’s function which runs a video automatically, without the need for the use to click buttons.

Average view time

-is the average length of time users play the video ad

B

Bandwidth

-Amount of info a connection can send, typically gauged in bits-per-second (bps). 57, 000 bits can be moved by a fast modem in one second. Depending on compression, about 10,000,000 bits-per-second is required for a full-motion full-screen video.

Bit

-Smallest storage unit in computing; Can be 1 or 0 in the binary numeral system.

Bit Rate

-The average bit figure a second of audio or video consumes

Blog

-A website which provide news or commentary on particular subjects and have entries arranged from the latest to the oldest. Examples of free and user-friendly blogging sites include wordpress.com, wordpress.org, blogger.com, Livejournal.com as well as Typepad.com

Blue Screen (Green Screen)

-A keying process stage where a person is set in front of a screen and color schemed images are displayed behind him or her.

Boom Microphone

-Typically utilized if a videographer would not want a microphone in the video, but has to amplify sounds like voice. It is placed at end of a boom pole.

Boom Pole

-A long metal pole which holds a microphone to the side or above a scene to record sound but stay away from the field of vision.

Brand Awareness

-The measure of online ad impact on key branding metrics; associated with ad effectiveness

Brand engagement

-The course through which a consumer establishes a relationship or emotion and/or rational attachment to a brand via advertising or other means like years of dependable service.

Broadband video commercial

-Generally a 15-30 second video ad which may come out before, during, and/or after a music, gaming, animation and streaming video; also known as “in-stream video”

B-Roll

-Extra video to add visual detail, set an overall panorama or “color” a story. In news, it is used to prevent visual boredom by editing it in with A-roll. In multiple camera productions, it is the video taken by the secondary camera.

Buffering Video

-Video buffering is the process where parts of a streaming videoare saved by a streaming video player to local storage for playback. A buffer is a computer memory’s temporary holding space for outputs ( as for a printer) or inputs (as to a software) until it can be dealt with by the process.

Bug

-An embedded logo or graphic icon which brands a video player or program. It sends the user to a website when clicked on.

Bumper Ad

-a 3-10-second linear video ad with a clickable call-to-action which opens a new site while pausing content or loads another video.

Byte

-A set of eight bits

C

Captions

-text which appears over a video which narrates dialogue onscreen, identifies a person or location, or labels a scene. Captions can be closed or open. Closed captioning is only seen when brought up by the receiving equipment is in the case of subtitles for various languages. Open captioning is present whenever video is played.

Clickable Video

-A completely interactive online video. Viewers can hover their cursor over different places/people/objects and the like and click them to get more info or interact in various ways like making a purchase directly from the video.

Click-through

-Following or clicking a hyperlink within a page or frame, editorial website, or ad.

CMS – Content Management Systems

-Programs which create the framework of a site including skins, web content, audio files, images and many more. It is a cheap and efficient way to share and archive files and other web-based content and manage site content.

Codec (COmpressor/DECompressor)

-Technology utilized to compress a video and/or audio file for transmission or storage and decompress for playback.

Commercial

-Ad presentation. It is expressed through podcasts, web video, email and other media.

Companion Ad

-Skins, rich media, display ads or text which can run alongside either or both ad or video content and wrap around the video experience. It offers sustained sponsor visibility throughout the video experience and may present click-through interactivity as well as rich media run-through like ad expansion for further engagement

Completes

-Identifies if a video was finished or played to completion.

Compression

-Reduction of data quantity utilized for video images representation. Combination or motion compression and image compression. Can effectively reduce bandwidth requirement for digital video transmission.

Consumer Video Hosting

-Online video sharing and hosting sites which allow users to upload video (generally for free) for private or public viewing.

Content Delivery Network (CDN)

-Computer system network across the web which delivers content to end users, Hundreds to thousands of users comprise each individual system which allows massive networking and makes CDN ideal for web video content marketing.

Contextual Ads

-Ads matched to content keyword. Access to larger audience can be had by leveraging existing keyword-based paid search campaigns. Third party publisher get a portion of revenue from advertisers.

Conversion

-Transforming data to another format to appropriate output for a device. For video, changing codec to another video codes as in MPEG4 to XVid, DivX to MPEG and the like

Core ad video

-Essential video which is typically remodeled from offline. Can be customized or directly displayed in player

CPA – (Cost Per Action)

-Also known as CPI or Cost Per Interaction, it is a pricing model which permit marketers to be billed by publishers only when an action agreed upon, such as a registration or sales, is taken by a prospect customer.

CPC – (Cost Per Click)

-Advertisers estimate of cost each click incurs on a particular ad. This is obtained by dividing the cost of marketing endeavor or ad by the number of clicks generated by the endeavor or ad.

CPM – (Cost Per Thousand Impressions)

-An online advertising pricing model where advertiser is billed a particular rate by the published for each thousand impressions or views.

CRM Centric

-Aids companies in understanding and anticipating current and potential customer needs.

Cue Point

 -User defined time in video playback when an event should happen. You can use cue points in online video to trigger synchronized, custom functionality like closed captions, animations or synched ad units.

D

Decoding

- Encoded file “un-packing” or decompression of for use or playback.

Delivery

-In internet-based technologies, delivery is done via web video marketing, search engines, instant messaging, emails, websites as well as mobile devices

Digital Camera

-A camera which takes digital videos and can capture more details and truer color compared to analog cameras. Memory cards, digital video tapes or internal hard drives are typically used by digital cameras. Digital video is not necessarily high-definition.

Direct response

-Ad which obliges a consumer to immediately respond through email, telephone, clicking a link (interaction) or other means.

Distribution

-All the aspects which readies a product for delivery to the market, like measurability, advertising, marketing as well as delivery.

DivX

-Not to be confused with DivX DRM, this is a codec developed by DivX, Inc. based on MPEG-4 Part 2. DRM or Digital Rights Management – technology for licensed technology

- A codec based on MPEG-4 Part 2 developed by DivX, Inc. (not to be confused with DIVX

DRM

- (Digital Rights Management) – The technology used to control user access to licensed technology.

E

Email Marketing

-A kind of direct marketing where advertisers inform web users about their products via emails. It is second on the list of most efficient internet marketing strategies because it is easy to track, marketable to a vast, and affordable.

Embed

-adding one element from a document to another; getting video from a web video provider and transferring it somewhere else on the Internet (social networking sites, websites and the like) via HTML code. Embed is a web page plug-in technology integration method. To successfully embed an object, attributes like Vspace, Height/Width, Plug-in URL, type as well as palette should be optimized.

Encoding

-File compression via codec which makes the file smaller and easier to store as well as transmit.

Event trackers

-Used to track click-through as well as video session and companion banner interactions. (Ex. 25, 50, 75, 100%)

F

File Size

- Storage space used by a file, Measured in bytes, 1000 bytes or kilobytes, 1000 kilobytes or megabytes, 1000 megabytes or gigabytes, 1000 gigabytes or terabytes, and the like.

Flash

-Typically used for web page video integration, creating components for web pages, advertisement, and animation as well as rich internet application development that includes inserting video to websites.

Full screen views

-Number of times a video was played in full screen mode

G

Green screen

-Video studio screen where images can be projected. Weather is usually presented by television meteorologists in front of a green or blue screen. Maps are placed by producers over blue sections of the video footage, making it appear that the meteorologist is in front of a big map. If a person wears the same clothing color as the screen and stands in front of it, projected images will show on the person’s clothes.

Green Screen (See also Blue Screen)

-Keying process element where an individual is positioned in front of a screen and particular images are projected behind them. Although the most common ones are green screens, white and blue screens are likewise used.

H

H.264

-Video compression standard engineered to provide good quality video with half the bit rate. This allows high quality video and advertisement access for a larger market.

Hand-held Microphone

-A microphone that is designed to be held by a person.

HD High-Definition

-increased resolution and display generally in terms of aspect ratio, pixels as well as resolution for different broadcast signals as well as appliances like DVD players and televisions.

HDV

- A high-def video recording format that is relatively cheap.

High Definition

- (HD) – Any video that has a higher resolution compared to standard definition.

Hit (Web Request)

-It is a request for one file from a web server.

Hot Spot

-Advertisement sold within a video. Clickable objects are highlighted when the mouse is hovered over video. A user is taken to a website or a linear video commercial plays when an object is clicked.

HTTP Streaming

-Default protocol for internet audio as well as video streaming. It is the simultaneous file downloading as well as listening/viewing via HTTP. See Progressive download as well.

Hyperlinked Video

-Video where particular objects can be selected through a user interface. Interaction with the object changes how the video is presented. See Clickable Video as well.

I

In-Banner Video Ads

-Uses the banner space to offer a video experience instead of another rich or static media format. For its delivery, the format depends on page display ad inventory.

Infomercial

-Advertisement which informs consumers about a product, but is typically used to persuade them to do a purchase. Originally done on broadcast television, it is now a growing platform on the Web.

In-line Ads

-Ads that typically come in hyperlinked texts within a website’s literary structure.

In-Page Video Ads

-Typically a standalone video and are not associated with other content. Usually channel or home page based and depends on the video player space within a page.

In-stream

-Majority of online videos are now streamed or played directly from a server. Advertisement can be shown over the top, before or after the video, hence, it is called in-stream advertising.

In-Stream Video Ads

-Played before, during or after a consumer-requested streaming video. These ads usually auto-play and cannot be stopped. These are typically used for video content monetization. In-stream ads are delivered via video content and can be played inside long or short form video. In-stream may play on Journalistic, Sourced, Syndicated and User Generated Content//Video (UGC) content type.

Interactive video

-Online video which allows viewers to manipulate or toy with video content by clicking options. For example, users can click on a product to know more info or make a purchase, or watch the video from a different angle.

Internet TV

-Television distributed via the Web; users have access to an online shows library where they can pick the shows they would like to watch.

In-Text Video Ads

-Delivered through highlight phrases or words within the web content text. These are user-activated and delivered when the mouse is hovered over a related phrase or word.

Invitation unit

-Often utilized as a less-intrusive call-to-action, it is a small animated or still graphic which typically overlays on video content. When a viewer interacts with or clicks on the invitation graphic, the full expression of an ad is seen. This can be an interactive experience or just an auto-play video.

IPTV

-Telecom company-offered video programming over copper wire; often misrepresented as PC-based video.

J

Journalistic Video

- Actual publisher-shot and used content. For instance, a CNN journalist taking a video and using it for specific purposes.

K

Keyframe

- Point at which an event happens on a video timeline

Keyphrase

-Combination of keywords in the HTML code of a webpage which helps in the indexing of the page., Keyphrases are utilized by search engines to index the web page with ads and are thus essential to successful or efficient online video marketing

Keywords

-meta element or content in the HTML code of a webpage which helps in the indexing of the page. Search engines use keywords to link web browser to a web page through getting the highest number of keywords linked to a search.

L

Landing Page

-Page where a user is taken when they click an ad. An ideal landing page is a logical extension of the ad and contains information connected to the ad.

Lavaliere Microphone

-Also known as a lapel; a small microphone which can be clipped to the clothes of a person, usually within a foot or less of the mouth, for voice amplification.

Light Kit

-Lights and associated equipment (like tents) used to focus light. Widely varied in components as well as price

Light Stand

-Similar to a tripod, it is a stand to mount lights.

Linear Video Ads

-inserted in-stream or before, during or after the user views the video content. The full view of the video is taken over by linear video ads.

Long form video

-Video footage which is more than 5 minutes long. Long form video usually refers to full-length films or TV programmes.

M

Measurability

-Production base, trend, consumer market, or web page components which are quantifiable statistical data. Key online marketing factor which helps advertisers monitor product success and control production.

Metadata

-Critical business data like version and format information, eCPM goal and advertiser name; any type of digitized date which can improve online video indexing and measurability. Majority of sharing sites permit types of metadata like keyword file descriptions for online videos.

Microsite

-Web pages which are auxiliary to a host site and enables advertisers to heighten brand awareness through the uploading of web videos to another page that has lesser content, which leads to more attention. MIcrosites increase measurability as well as traffic.

Mid-roll

-A spot of linear video which shows up in a video content’s midpart.

Mid-stream Ads

-Ads user sees while playing a web video. Less popular compared to usual ads. Consumers typically close their browsers instead of watching these.

MiniDV Tape

-A digital video cassette with small formate

Mobile Devices

-Wireless computing device that usually have miniature keyboard or touchscreen. Examples include gaming consoles, PDAs, iPods and cell phones.

Mobile Video

-Media content which can be played or viewed on a mobile device like a game console, PDA, or cell phone. Current formats include Flash Lite, RTSP, MPEG-4 and 3GPP. Mobile video is another advertising platform

Monetized Video

-Revenue-generating online videos. Done through ads around and in the video content, but can achieved through letting users pay to subscribe, download or watch the video.

Monopod

-A video camera stand with only one leg.

Motion Graphics

-Use of animation or video to generate the false impression of movement. Typically done in combination with audio for multimedia projects and viewed via digital projection or digital video. Compared to Talking head online advertisement, motion graphics is a lot more effective although a little more expensive.

MPEG-2

-Moving Pictures Expert Group-set older format for digital TV signal.

MPEG-4

-A more up-to-date format compared to MPEG-2. Includes most features of MPEG-1 as well as MPEG-2 and supports interaction and external digital rights management.

Multimedia

-Media which uses a combination of various forms of content like interactivity, video, animation, images, audio, and/or text.

Multi-title (video) Player

-A video play which can display and play multiple videos. View playlist.

N

Narrowcast

-Data transmission to particular list niche market or list of recipients. Exposure to a clearly defined prospect consumer base keeps marketing experts interested in narrowcast media.

Non-Linear Editing

-Editing technique which allows easy access to any frame in a video footage, as opposed to linear editing where analogue clips are cut and pasted physically. Non-linear editing is non-destructive since it is in digital video format.

Non-linear Video Ads

-Ads which come in the form of video overlays, graphic buttons or banners, or text, are parallel to video content and give users an option to view the content. Common examples include product placements or ads in the video content itself and overlay that are over the video content.

NTSC

-Short for National Television System Committee, it is an analog TV system used in Taiwan, South Korea, the Philippines, Mexico, Japan, Canada, the U.S. and number of other countries.

O

Online Video

-Any digital video form which is available over the Web.

Overlay ad

- Banner ad which is at the video windows bottom fifth. A click takes a user to a website or plays a linear video. Sold through CPC and CPM. Large ads which typically overlay website text. They attract more consumers compared to mid-stream ads although they are usually bigger compared to banners.

P

P2 card

- Type of video camera memory card

Page View

-Also known as page impression and is a request to load an website’s page. On the Internet, a page request results from clicking a link on a different HTML page which points to that particular page. This is in contrast to a hit, that is a request for a file from a server. There can be numerous hits per page view.

Pay Per View

- Usually utilized by TV networks, it is a system where views buy the an event’s private telecast. They are viewed on a schedule and bring advertisers excellent revenue.

Player Controls

- Buttons and other controls which play the a multimedia player’s functions and features.

Player Skin

- A multimedia player’s look and feel or appearance. Advanced skins can increase player functionality through programming, and may contain ads.

Playlist

- You can break down online video content into content verticals like gambling, adult, science, personals, real estate, health, family, non-profit, government, directories, education, technology, communities, careers, b to b, business, travel, automotive, casual games, UGC, sports, movies, tv shows, music and news. Sub-content verticals are hundreds in number.

Podcasts

- Digital media files which are distributed on the Web that can be played on mobile media devices like iPods and MP3 players. Podcasts can be utilized for ads via direct online streaming or downloading.

Pop-up

- Typically used for ads, it is a web page which shows within a new browser window. They can also be used to show any kind of content like video, text or graphics.

Post Roll Ads

-  Plays after the end of an online media presentation. They are less effective since they are more likely to be unseen or ignored.

Post-Production

- All stages of production done after a work’s recording. Some components include music, editing and effect which are essential in making an attractive video or ad for the consumer.

PPC – (Pay Per Click)

- Online ad payment scheme where payment is measure by qualified click-throughs. Advertisers pay content publishers a pre-determined amount for each click on the ad.

Pre/mid/post-roll

- Video ads which play before, in the middle or after video content.

Pre-Roll Ads

- Play before online media presentation and attract higher interest compared to transition or post-roll ads. These are the most used online video marketing form.

Production

- Use of graphics, scripts, actors as well as other implements under careful direct to present a story, the most effective form of which is online video marketing.

Professional Video Hosting

- Similar to consumer video hosting, this online video hosting and sharing sites come at a cost and allow public and private viewing. User have greater control of their content, which are of higher quality.

Progressive Download

- An online audio and/or video downloading technique that allows content to be viewed simultaneously which being transferred to a computer. This gives some streaming media advantages sans the need for a streaming server. See HTTP streaming and Pseudo Streaming

Promotional Video

- Video content for the promotion or marketing or a product, brand, company and the like. These do not get direct revenue, but can indirectly boost revenue by increasing interest in the object being promoted

Pseudo Streaming

- See HTTP Streaming and Progressive Download

Pure Streaming

- Online media content delivery without the need to download the media first. A dedicated server delivers the content directly to the user. Read Streaming Media

Q

Quartile reporting

- denotes if a video played to the 25% as well as 75% points.

R

Replays

- The number of times a video ad is requested or played again by a user

Rich media

- Interactive ads in a web page format. They appear as buttons and banners, interstitials or transitional and different over-the-page types like tear backs, floating ads and page take-overs.

RSS (Real Simple Syndication )

-  Contain either the full text or summary of content from an affiliated website. RSS keeps users automatically updated about their favorite websites through filtered displays or special programs. Can be read through a feed or RSS reader, otherwise known as an aggregator.

Rule of Thirds

- Involves projecting a tic-tac-toe board on a video footage so that there are nine squares on the image. The focal point should be among the four points of line intersection. Digital Photography School states that theory posits that if points of interest are placed along the lines or the intersection, there is more balance in the photo, which makes it easier for a view to interact more naturally with it.

S

Sampling Rate

- Samples per second utilized to store a sound; measurement is in hertz (Hz) or kilohertz (kHz)                    

SD Standard Definition

- Has a 4:3 aspect ratio and vertical picture resolution of 480 interlaced lines. SD TVs have lower pixel count compared to HD TVs and are more prone to poor reception, static noises as well as ghosting.

Short form video

- Video footage that is no longer than 5 minutes—typically between 30 seconds and 3 minutes—and makes up most of current internet video content.

Shotgun Microphone

- A microphone that takes a form comparable to a gun and amplifies sound in a uni-direction or where it directly points toward

Single-title (video) Player

- A video player which can only display and play a single video.

Skin Ads

- Ads which show up on video player skin. Ex. Graphics which surrounds the space where the video plays.

Social Media

- Umbrella term used for actions which integrate online technologies, graphics media as well as social interaction. Examples of social media include email, forums, mobile media devices, Facebook, which integrate users into media content production and offers a distinct consumer base that integrate marketing concepts on a regular basis.

Social Networks

- User generated content online community like Facebook, Twitter, Pinterest and the like. Online videos and other social media can be easily shared to a vast audience through social networks.

Soft Box

- A box fitted around a light to diffuse it and make it appear “soft”.

Sourced Video

- Third party generated content (usually professional, which acknowledges the source. For instance, a boxing match review provided by Ring Magazine but hosted on toprank.com

Sponsorship Graphics

- Sections which are shown as very persistent graphics like one surrounding a skin; usually shown throughout entire content play. Sometimes remains interactive and acts like an invitation which allows viewers to see deep ad sections like an embedded interactive.

Standard Definition (SD)

- Usual broadcast TV video quality for years; most are moving HD video quality

Streaming Media/Video

- Multimedia which is simultaneously received by as well as displayed to end-user during provider delivery. Audio and/or video clips which can directly play on the Web without the need to download first to computer. Utilized for hearing and viewing broadcast as well as play and look for stored clips. Read Pure Streaming.

Switcher

- device which allows users to switch between a number of cameras to come up with a more visually appealing video and cut down editing time if video is just recorded and not shown live. Most live TV broadcast use switching.

Syndicated Video

- Professional third party-sourced content that include AP or Reuters news footage, syndicated TV shows and the like.

Syndication

- A technique of increasing website traffic by allowing the use of your content by other users.

T

Talking Heads

- Content or ads shown without any extra graphics or animation; Someone speaking about a product with no other happening in the ad.

Teleprompter

- Trademarked as TelePrompTer, it is a screen positioned in front of a person where he or she can read text while directly looking into a camera.

Three Charge-Coupled Devices

- Camera tech which allows the recording of blue, red and green light on separate signals to get higher video quality.

Tickers

- Small screen space designed for presenting promotion, headlines as well as other vital information.

Timecode

- Exact time which identifies a particular frame in a production or clip. Measured in frames, seconds, minutes as well as hours.

Tracking

- Monitoring of online video users for collection of elements of measurability like the kind of content viewers watch, the length of video, time they spend watching and the number of users a video draws. Embedded media programs like Adobe FLASH are used by companies such as Brighcove, Visible Measures as well as Google to monitor online video viewer activities.

Transcoding

- Read Conversion

Tripod

-A three-legged camera stand which prevents unwanted movement.

U

User Generated Content

- User-submitted media content which can be available to audience; consists of podcasts, video aswell as other social media which incorporates backlinks to websites and increase traffic and social networking.

User-Generated Video (UGV)

- User-created content which is directly uploaded to sites like Vimeo or YouTube.

V

Video Ad

- Ad delivered in video form

Video ad experience

- Describes where video ad experience comes from and can be in-text, in-banner and in-stream.

Video API

- Also known as video application program interface, it lets a program communicate or connect with another program. For instance, VideoBloom has video API which permits business websites to be video enabled.

Video Appliances

- Appliances like computers, mobile phones, tablets and the like which let consumers receive vodcasts or online video content.

Video Assets

- An individual, company or corporation’s video content which can be used to maintain or create some kind of income.

Video Bookmarking Services

- Helps users manage bookmarks to numerous videos on the Web.

Video Compression

- Process of video size reduction for storing as well as online streaming.

Video Ecommerce

- Use of video to create electronic money transactions and can be done through a video player which directs user to a website for transactions or links on/in a video.

Video Format

- Video file type. Different operating systems and/or programs use various video formats. The most popular ones include .flv (Flash), .wmv (Windows), .mov (Quicktime), and .avi (Microsoft).

Video Montage

- Video made from photos with the use of voiceovers as well as transitions. Similar to but more sophisticated than photo slideshow.

Video on Demand (VOD)

- Permits users to watch a video clip or programme  by downloading or streaming it. Typically refers to cable company services via set-top boxes.

Video Player

- Media player for digital video playback from media including computer file and optical discs (VCD, DVD).

Video Publishing and Management Platform

- A complex software system which helps host, play, create, edit, organize, manage, stream, publish as well as distribute web video in accordance with consistent rules. They are typically utilized for storing, versioning, publishing, controlling as well as distributing all types of video assets. Content managed may include pictures, ads, video, metadata as well as other online content.

-It may support the following:

  • Key user and video management roles identification;
  • Ability to designate roles as well as responsibilities to various types or categories of video content;
  • Ability to embed, edit, email, resize, track, stream as well as distribute numerous videos;
  • Capability to publish in different video players and formats
  • Capability to track video usage statistics, add various web content type and ad overlays.

Video Search Engines

-Search engines like Google, AOL, Yahoo which search the Web for online video exclusively. Permit the uploading of web videos aside from indexing metadata for increased tracking and accessibility.

Video SEO

- Also known as video search engine optimization – process of make the most for ranking and indexing a video on search engines

Video Sharing Networks

- Websites like Vimeo and YouTube which permits users to share videos with other users. These contribute to online video marketing and viral marketing success.

Video Size

- Amount of storage space a video file occupies. Measure  in bytes, 1000 bytes or kilobytes, 1000 kilobytes or megabytes, 1000 megabytes or gigabytes, 1000 gigabytes or terabytes and the like.

Video Takeover

- A growing trend on the Web, it is the moment when a video content takes over or replaces a medium which conveys information. For instance, a video interview takes the place of a written interview.

Viewthrough

- Particular to web video advertising, it tell if users viewed the ad in its entirety from beginning to end.

Viral Video

- Online video delivered via IM, blogs, email, vodcasts as well as other online media tools which gets far-reaching attention. It is among the most effective online video marketing media,  far more effective compared to traditional ads.

Viral video Ad

- Video ads shared by consumer to others, thus having it spread to a huge number of people like a virus; should be informative and entertaining.

Virtual Tour

- A web tour of a business as well as its services. Integrate spoken word, animation as well as graphics via Java, Adobe Flash as well as other programs. It is the main element of online video marketing.

Visits

- A series of website requests from the same identified users/videos with a particular timeout; contain numerous page views and hits.

Vlog – (Video Blog)

- A blog which is video enabled; permits users to post video entries in reverse chronology.

VOD- Video on demand

- Allows users to browse a web catalogue, watch trailer and pick a particular recording for playback.

Walk-On

- Allowing consumers to hook up with a human personality, it refers to an individual advertising a particular product, who walks onto a scene.

Web Analytics

- Use of composite information like metadata to determine how web browsers behave. Data is usually collected via page tagging or logfile analysis and includes user performance data, direct marketing campaigns, email response rates and traffic reports.

Web TV

- read IPTV

Web Video

- read Online Video

Web Video Marketing

- Business strategy which uses the latest tech like mobile devices as well as advanced online resource which include microsite and content delivery networks to offer comprehensive solutions and superior service to boost efficiency of corporate businesses, media communications as well as customer service. It includes webinars, case studies, virtual tours, testimonials, interviews as well as marketing campaigns.

Web Video Monetization

- Process of adaption online video into a revenue generating platform which puts together companies like DivX, Metacafe, Brigthroll, Rever as well as AOL with a number of monetization techniques like online video download or rental fee, advertisement space direct sales, and banner ads. Websites are usually monetized through subscriptions or ads.

Webcast

- A live, non-interactive broadcast on the Internet. Simultaneous online distribution of video and/or audio to numerous listeners or viewers.

Widget

- A user-controllable on-screen representation of a prompt. Examples include text boxes, buttons as well as scroll bars.

Z 

Zoom (digital, optical)

- Brings subject closer in a recorded video. Digital zoom enlarges a part of the image digitally and does not use the lens. Although typically more powerful than optical zoom, digital zoom may lead to grainy images.