Your Video Project
What to expect from here.
The next few weeks are going to be a fun ride – so welcome aboard! To ensure everyone’s headed in the same direction, we thought it’d be best to give you an “itinerary of expectations” for the start of your video journey. This expectations document is going to help guide you through what your video package consists of; and give you an idea of what to expect and when to expect them! After commencement, we also send you weekly progress updates.
Please note, your input and cooperation throughout video creation process will be vital as to how quickly we can deliver for you! Now, what’s next?
Week 1: Pre-Production
This is where we ensure we have all the right details and information from you to get things moving! The team can’t begin work until all the items below are completed:
1. Discovery Call
Once we’ve received your payment, a discovery call will be arranged where yourself and your videographer look to get complete clarification on your shoot, as well as talk through any questions you may have. Your shoot will be scheduled during this call, or soon afterwards with your Project Manager.
2. Script Review
Generally, after your discovery call, if you wish to have your video scripted, you can send us through the script and your videographer can review it to ensure its ready for the screen!
3. Gathering Of Assets
We’ll need a few insider items from your business to ensure your videos come out absolutely stellar. We love that old adage “the early bird gets the worm” so, don’t delay if you can send any of these items through earlier rather than later – it’ll help us combat potential delays down the track. Here’s what we need:
Your Logo – a high quality image file preferably in PNG format (or a format which has a transparent layer). If you have different versions of your logo, go ahead and send them all to us. The more we have to work with the better.
Your “Tagline” – most businesses have a little ‘saying’ they like to put under their logo or as part of their branding. If you don’t have one, we suggest creating one (at the very least, for the purpose of your video) because it can really make the end result “pop”! As an example, our tagline is: “Web video that works.”
Font – provide the name, or details, or a copy of your preferred font (if you have one).
Specific Colours – tell us the specific colours used in your marketing, website, and print materials. Most colours have a HEX number if they are web-based colours, for example: Red is #FF0000. If you can’t get this information, we’ll try and extract the colours from your logo or other relevant company image.
Preferred Music – give us your company’s music file, or let us know what type of music you’d like featured in your video. No stress if you don’t have music or anything in mind, we’ll be able to hook you up with some cool tunes! Important Note: Please ensure the music you provide is either owned by you or ‘royalty free’ to stay in line with copyright law.
4. Here's a few things to remember for the shoot:
- Clothing: Plain block colours are best on camera (no checkers, stripes or wild patterns). Splashes of colour that match your company’s branding will also help to tie it all together. Bring a few clothing options to be safe.
- Practice, practice, practice your script/content (even if you’re going to be using a teleprompter). Practice in front of the mirror and make sure you read aloud. Reading the words in your mind isn’t beneficial. Pretend like you’re in front of the camera and give it your best performance!
Week 2: Production
This is when it gets really exciting! By now, you’ll have your script ready to go, and you’ll be scheduled in for a shoot at either our studio or a location of your choosing (note: this will incur a call-out fee).
A standard shoot is blocked out for 4 hours (or more, depending on you video package). In this time, yourself or a representative of your business will be filmed reading your script off our teleprompter (or working off the cuff if that’s your style!), and we’ll also be recording b-roll (overlay footage) of yourself, your workplace, and anything else that makes you and your business unique.
PLEASE NOTE: This standard 4 hour block include 30 minutes setup and 15 minutes packdown for our videographer. Which allows for 3.25 hours of actual shooting time. This also applies for an 8 hour shoot, with the addition of a minimum 30 minute lunch break for our videographer.
Week 3-4: Post-Production and Final Delivery
If you’ve supplied us with all of the assets mentioned during pre-production, you should have your first edit within a week after your shoot. Your videographer, or another member of the video team, will edit together your footage, as well as create graphics such as lower thirds, animated intro/outro clips and call to action screens.
Once the first edit is complete; your Project Manager will send you the video where you are encouraged to suggest as many changes as you’d like. Be sure to leave detailed feedback so that we can make the video exactly to your liking. The quicker you supply us your feedback, the sooner we can deliver your final video, which is usually 2-3 days (depending on staff availability) after we receive your notes. Please note that only one round of changes is included in your video package, any changes beyond that will include additional fees, so be sure to be all-inclusive with your comments.
Once the second edit is complete and is to your liking, our Accounts Coordinator will send through your final 50% invoice, and once that’s been paid, your Project Manager will be in touch with a downloadable link to your final video!
And like that, our work is complete and you’re in possession of an amazing video that’ll serve your business well for many years to come. Who thought something so amazing could take such little time?
Other things you need to know
Preparation & Scripting Tips
Have a think; what are you doing all this for? What would you like to achieve with these videos? By thinking about the end result first, you’ll find it naturally paves the way to the right style and content to achieve your goal.
Know your audience
Who are the videos aimed at? If it’s a 60 year old business man, then funny gags might not be the right way to keep his attention. Mentally create an “avatar” (your ideal viewer) for this video. For example, “my ideal customer is a mid-forties, stay-at-home mum, with three kids and a pool.”
It’s not about you
Say what? Yeah, we know, but this is a really key point to get your head around. The most effective videos out there are ones that focus on what the potential customer wants, and what you and your business can do for them.
Simplify the message
One of the reasons you’ll get viewers is because it’s easier to watch a video than read text. Compound that with the fact everyone’s busy nowadays (so you don’t get their attention for very long), means the “less is more” motto will do wonders for your video.
How do I know what's happening with my project?
Cancellation & Rescheduling Policy
Cancellation – Before Your Discovery Call – If you cancel your video project any time between when you made payment and when you have your Discovery call, 30% of the deposit you paid (ex-GST) is non-refundable.
Cancellation – 2 business days or less of confirmed shoot date: 100% of your initial deposit will be forfeited.
Cancellation – 3 business days or more before confirmed shoot date: A small administrative fee of $300 will be deducted from your initial deposit.
Rescheduling – 2 business days or less of confirmed shoot date: A small administrative fee of $200 will be added to your final payment balance.
Rescheduling – 3 business days or more before confirmed shoot date: No fee applicable.
*If your shoot is weather dependent and therefore requires a last minute change – we will not charge out any admin fees to the rescheduling. However, the appropriate cancellation fees will still apply if you cancel altogether.
Where is the studio?
Please note that the prices shown are a minimum. The supermarket carpark located at the top left corner of the image and the multilevel carpark directly opposite (the top few levels) will most likely have the most free spaces.
We’re really excited about seeing you at the shoot,just remember to follow our tips, practice lots, and you’ll be as good as gold! And remember to contact us if you have any questions – we’re here to help: 1300 662 979.
Still have a few questions?
Although the steps for your project are marked out above, you may still have a few questions. Remember you can always chat with your Project Manager, and we’ve also answered some FAQs here!