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Video Transcript: First I just want to talk about video in general. TV and web are becoming one, there’s no doubt about it. You can buy televisions now that are web ready, screens on computers are getting bigger, everything is converging, so it’s a great time to be getting into making videos. YouTube as we know is the king, fourth biggest site on the internet, second biggest search engine after Google and the largest video site on the web.

David: Further to the merging of TV and the web. You know how Google TV has come out now and there have been a whole lot of announcements from Sony and Dell bringing out televisions with Google TV integrated into it. We already saw Blockbuster go bust just over in the States recently because they’re old school. When you compare that to a new school business like Netflix which is all done online and people are downloading the video, that’s the way things are going. I think it’s only a matter of time before it’s one and the same.

Ben: Further to that, big companies like the National Australia Bank are taking all their documentation, all their training manuals, everything and making videos with them. They’ve got an in house team, that’s all they‘re doing. So everything is becoming more easily accessed through video. So again, it’s a fantastic time to be involved with it.

Just some more material about YouTube. It’s great to get an idea of the numbers when it comes to video advertising online. Twenty hours of content every minute are uploaded to YouTube. If you’ve been to one of our other workshops, that equates to, if Hollywood were to create feature films, put out feature films, they’d have to be putting out 86,000 of them every week, that’s how much content is coming out of there. A billion videos served every day, twelve billion videos every month just in the US and 82% of internet users are looking for video online. So really, to be totally honest, there is no excuse not to be making internet marketing videos, because people are going to watch them.

Again, Dave and I will go into great detail about how to get them up there and get people to see them. It’s one thing to make them and then if no one’s looking at them, then it’s a bit of a waste of time. But wait there’s more. Now YouTube, everyone knows about YouTube and you might know about some other sites like Vimeo or Viddler and so on. But there are seventy plus video sites and there are more and more that are hosting content. Some of them are very specific.

You might have gone onto howto.com, where you can get tutorials on things. There are ones that are just about comedy, there are ones that are just about promoting your business as well. For people like yourselves who have your own businesses, who want to promote yourselves, there are specific areas that you can go and put your material on, not just YouTube. We’ll mainly be focusing on YouTube because that’s what everyone knows, that’s the lowest common denominator.

There are ways to get all this material out there and distribute it in ways that you might not have imagined.

Why video for business, Dave is going to step up on this one.

David: I’ll just talk a little bit about why video for business. Firstly, what’s the biggest hurdle people have with doing any sort of business with a business online? It’s believing what it is that they are saying is correct. If you make a purchase from somebody’s website, you’re worried that they’re going to take your money and run away with it or they’re not going to deliver on the promises that they make. So I think the biggest hurdle that people have to overcome is believing what it is that you have to say. That’s why, with all of my work, I try to be as open and honest and transparent as I can, so that way that really comes across.

I feel like video is perhaps one of the best ways to do that because you can connect with people at a new level. It enables you to become the salesman in front of their eyes, rather than them reading text. It’s a fantastic way, you can get across that personality.

I have clients who call me from Melbourne SEO Services and before I even chat with them on the phone, they tell me that they feel like they already know me. I’ve already answered their frequently asked questions before I even pick up the phone and it saves a lot of time for me. It positions me as the expert. All they have to do is look on my YouTube channel.

It’s almost like having written a book. You know when someone writes a book, you don’t have to be an expert to write a book, but once you write a book it’s like you become instantaneously credible because you have a book. Similarly online, by doing web video, it positions you as the expert. If you’re making video, you’re the expert.

The other thing as well, it is the lowest hanging fruit online. I’m doing more and more video, I’m trying to do as much video as I can. This is from Forrester Research, there’s a research company and they talked about this in 2009. You’ve got a fifty percent better chance of appearing on the first page of the results using video when compared to others. All it is, is the amount of competition you’re going up against. If you think about all of the pages that are in the Google index, you’re competing against billions and billions of pages, whereas when it’s on video, it’s a lot less.

They’re a lot less educated because it’s a newer technology, it hasn’t advanced and it’s not as competitive. People don’t necessarily build back links back to their videos, they don’t do appropriate on page optimization or keyword research, so it really is the lowest hanging fruit out there. So if you’re going to do anything online, video needs to be a core part of that strategy.

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