Traffic Conversions – Aim For Ultimate Online Publicity

Play Video

Did you enjoy this video? Want to know more about traffic conversions and online publicity? Check out this online resource for more details.

Two keys to any business. Let’s just go through a couple of things and we can delve in as deep as we can in these 45 minutes. Just to step back a little bit before we get into the whole PR thing, with any business, it comes down to two factors. Any business has two things to it. Forgetting the actual delivery of the product, that’s just a have-to. There is traffic and there are conversions. So as a business owner, I really believe that your two focuses should be on traffic and conversion. That’s foot traffic into your business and that’s web traffic to your website, and then converting those people once they come to your website or interact with your office, how to convert them into a paying client.

Delivery of your product should not be your issue as a business owner, that’s my personal opinion. I still do not know how to screw a phone system onto the wall, never have, never want to, never will. That’s why we have the technicians and the staff to worry about the delivery of the product. My focus is on the marketing and the lead generation.

Publicity and traffic. So what I want to talk about from the PR perspective is how PR and publicity can factor in on these two elements, traffic and conversion. Publicity and traffic, it’s rather obvious. Obviously, if you’re going to get your business or yourself or your brand out in the media in various ways, you’re going to get more traffic. People are going to find your business and what you do, come to your website, interact with you online, or either walk into your store, or pick up the phone and call you, and speak to one of your sales team or whatever it might be.

Publicity and conversions. Online publicity and conversion metrics is something that a lot of people don’t really get or think about. There are a number of ways that PR can help you with a conversion side of things. Firstly if you feature in the media, you become an authority. You’re an expert, which means so much. I know Dave and I have spoken about a few times this morning, that by being an authority in the marketplace, it’s easy to sell. It’s easy to make sales if you’re an authority. People trust you, people believe you. As well as that, you can charge higher prices too.

So all things being equal, if there’s one person who’s got a bit of media exposure out there, you can charge higher prices because people perceive you as a better operator. There is credibility as well because obviously, if you’re featured in the online media, there is credibility there because people assume the media outlet, the ‘Herald Sun,’ ‘Today Tonight,’ whatever it might be, has done their due diligence and done some research on you to show that you’re credible.

This basically comes down to the halo effect. It’s fundamental that people have a belief and a trust in the media. Whether it is the ‘Herald Sun’ or ‘The Age’ or a trade journal in a particular niche, they believe and trust that authority. If they start endorsing you, that halo that fundamentally sits across that business or that media outlet, comes across to you. So the same way that link love is important, it’s very similar in that you’re getting a vote fundamentally from that media person. They’re endorsing you and that halo effect is coming across to you.

Finally, it is that third party testimonial because it’s not you standing up there beating your chest saying, I am the greatest, I am the greatest, I am really good. It’s someone else saying, hey, this person is good, listen to what they say. In the same way that links are important from an online link building perspective to make yourself look good in Google, PR is a great way to make yourself look good in the real world.

I hope this quick video will encourage you to use your knowledge of traffic conversions and online publicity to your business advantage. Want to tie it up with a rockstar video marketing campaign? Click here to get in touch with our team today.

Your free report reveals

How to film great looking
videos on your iPhone:

Simple tips to create high quality video with
the camera you already have.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

Praise

We love helping small and medium size business access high quality video.
Here’s what our clients say.

conversion
Your free report reveals

Your Free Report Reveals

How to film great looking videos
using your iPhone.

We will only send you awesome stuff

PRIVACY POLICY

This privacy policy sets out how we (Melbourne Video Production) uses and protects any information that you give us when using this website. Melbourne Video Production is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Melbourne Video Production may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1st 2012.
We may collect the following information:
What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our Policy for Protecting Your Online Privacy
This website uses Google Analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors of the website and to compile statistical reports on website activity for MelbourneVideoProduction.com.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (we hate spam as much as you do… probably more). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to https://www.melbournevideoproduction.com.au/corporate-video-production/

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.