Traditionally, online businesses have first built their website and then have thought about the possibility of creating small business videos. Is this the right way to go? Just because it has always been done in this order doesn’t mean you have to continue doing it this way.
Websites Used To Be The Starting Point
The truth is that just because you have spent time and effort building a website, it doesn’t mean that you are necessarily going to rank well in the search engines. People may just not be visiting it, despite all your hard work.
You need to make sure the right keywords are targeted, new content is published regularly, new testimonial video is shared as well and time is taken over SEO in order to get the attention of potential customers.
Why Online Video Is Great
It is just possible that concentrating your efforts on online video first may achieve more in the long run. There are many advantages to creating online video. For a start, everything that can be said on a website can also be said even more compellingly in a web video.
Not only that, web video positions you as the expert in your chosen niche, allows you to anticipate the questions your customer is likely to ask, lets you look your customer in the eye, which increases your authenticity and credibility and allows you to empathize with your customer’s concerns and problems.
Other advantages of small business videos include the fact that the video itself can be used in multiple formats and locations, its helps with SEO and converts leads into sales.
Video And Your Website Work Together
With all these advantages, it might seem like the right thing to do is concentrate on web video alone. In fact, your website and online video need to work together. Most YouTube business video is designed to get viewers back to your website. The video itself will not be selling anything usually – you need to get the potential customer back to your website to do that.
Your Call to Action which concludes most videos is usually to visit a URL and this applies to the videos on other video hosting channels like Vimeo and Viddler, for example. So a website is essential.
For your online marketing campaign to work properly, you need both a website and well made small business videos. They go hand in hand, and having both will ensure your business grows. Click here for more tips on how to produce quality videos for your small business. For further information regarding video making, contact our team at Melbourne Video Production. We’re there to help.