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Video Transcript: Promote the heck out of it. Self-hosted vs. service. Then you just want to promote it heavily. So you put it all over your site like we were talking about before. I’ve got it on site wide. Click here to download the free report. And I’ll have to test entering my name and e-mail in there just directly beneath.

Use AWeber.com / GetResponse.com. I typically like using e-mail services that are hosted and managed through a third-party company like AWeber or GetResponse. These particular services will collect people’s e-mail addresses into their system, and then enable you to follow up with then and set sequential messages that you send out. They’ll also ensure that the deliverability on your e-mails stays very high. That’s the reason I go with them.

I have tried hosting solutions myself. But the problem with hosting solutions yourself, once you get your database to a certain size, it becomes awkward to manage. And if you get blacklisted for whatever reason, your e-mail deliverability might drop through the floor. But AWeber and GetResponse, their whole business is making sure that their deliverability is high.

Make them an offer. The idea of promoting them heavily and making them an offer, the offer is Download this Free Report. It’ll tell you everything you need to know about SEO.

Get a nice graphic. Have a nice graphic, thinking about the way the eye works. When you’re looking at a page, the eye gets attracted to images and then it looks at text directly beneath images, that’s just the way that people scan websites.

Have a link to it on all pages / above the fold. Have an image, the eye will go there. Then the eye will follow down, read the text underneath, which will say, Click here to download the free report. It’s a very clear call to action. Coming back to what Pete said, have it above the fold; anything you want to do and get a response to, it’s good to have above the fold.

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